Mercedes-Benz sets out long-term ambitions as the world’s most valuable luxury car brand

Mercedes-Benz sets out long-term ambitions as the world’s most valuable luxury car brand
Mercedes-Benz (stock exchange code: MBG) today hosted a strategy update on the Côte d’Azur. This ‘Economics of Desire’ event outlined the future of Mercedes-Benz as a dedicated pure-play luxury car company and provided details of its strategic course. The company will focus even further on luxury, elevate its product portfolio, accelerate its path to a fully electric future and target structurally higher profitability.

Additional information, entire press article(s), directly from its original source: Daimler AG

 

[Rolf]

I hope they will improve the quality and materials inside the cabins of the new models to live up to this new hype of Luxury. Get rid of black piano plastic trim it looks very cheap and also doesnt look like luxury with all the fingerprints.

 

[dalab]

Mercedes-Benz will recalibrate its product portfolio, allocating more than 75% of its investments to develop products for the most profitable market segments.
Mercedes-Benz as a dedicated pure-play luxury car company

In another order of things, I think we will have to get used to