Mercedes-Benz opens its “magical garage” as a walk-in art installation in Paris

“What we are creating in Paris is a place to meet, mix and communicate – in the midst of the current art fair, which is also a hub for creative pioneers. We are crafting an unexpected brand experience in a cultural environment that makes our brand accessible on an emotional level.

• Mercedes-Benz uses inner-city brand presence in Paris to form a bridge between parallel automotive and art fairs from 16 to 23 October 2022
• Brand presence in Musée Rodin’s gardens combines pioneering technological innovations and the world premiere of the EQE SUV with art and culture
• “Magical garage” from “Showcasing Innovations 2” brand campaign becomes a physical work of art that turns innovations into an immersive 360-degree experience
• Art presentation “Paintings, Concepts and a Bicycle” showcases fascinating works from the high‑calibre Mercedes-Benz Art Collection on 22 and 23 October 2022

“What we are creating in Paris is a place to meet, mix and communicate – in the midst of the current art fair, which is also a hub for creative pioneers. We are crafting an unexpected brand experience in a cultural environment that makes our brand accessible on an emotional level. This enables us to exchange ideas with customers, fans and new target groups, while gaining aesthetic inspiration that is also valuable stimulation for our company," says Bettina Fetzer, Vice President Communications and Marketing at Mercedes-Benz AG.

Additional information, entire press article(s), directly from its original source: Daimler AG