Mercedes-Benz Launches Campaign To Support Universal Pictures And Amblin Entertainment’s Jurassic World
This summer, when the long-awaited next installment of the ground breaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupé will play a leading role in the epic action-adventure. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities.
The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. and Europe. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupé is seen eye-to-eye with the film’s fearsome Indominus rex. The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of
Jurassic World operations manager Claire, played by Bryce Dallas Howard. When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar.
In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs. The film also features the Unimog, cast as a dinosaur ambulance, as well as a G 63 AMG 6×6 and various Sprinter models. “The fleet of Mercedes Benz vehicles fit perfectly into
Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park”, says producer Frank Marshall.
source : Flywheel
