far2000
AMG Aficionado
Mercedes-Benz Cars enjoys good third-quarter results
The Mercedes-Benz Cars division of MBSA reported sales of 2 047 units for the month of September 2009, giving a market share of over 10%. This figure contributes to a year-to-date total sales of 15 967 units giving a market share of 9,5%, an increase of almost 1% compared to the 2008 year-to-date figures.
This equates to a market share of over 30% in the luxury segment, where the Mercedes-Benz model range competes.
“Despite the very challenging market conditions, we are pleased that we have been able to enjoy relatively good sales,” says Eckart Mayer, divisional manager, Mercedes-Benz Cars. “We believe that our focussed approach and our strong partnership with our dealers, are key contributing factors. Once again our loyal customers have supported us well and also an increasing number of non-traditional Mercedes-Benz customers, who are coming over to our brand,” adds Mayer.
The Mercedes-Benz C-Class has been a major contributor to overall sales, with units of 1 520 units in September, giving a market share of close to half of the medium-luxury segment.
“The success of the C-Class can be attributed to the high level of standard features that this model offers, which is apparent by the positive feedback received by customers.
“The recently introduced E-Class sedan and coupe models have enjoyed significant sales, and we will be introducing three new model variants to the range towards the end of the month. The diesel engines offering will include the E250 CDI BlueEFFICIENCY and the E350 CDI BlueEFFICIENCY, which, together with the E200 CGI BlueEFFICIENCY 4-cylinder petrol model, will further enhance the exciting E-Class offering,” adds Mayer
“In our progressively evolving market, we understand that customers demand dynamic model offerings with which we aim to please our customers. Therefore we will shortly see the facelifted GL-Class model range, a unique product offering high-end luxury. The exciting GL-Class has a strong and dedicated following due to its on and off-road capabilities in any circumstances. The newly designed exterior and interior, together with the technical enhancements will attract new customers and encourage existing customer to the GL offering,” says Mayer.
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