Mercedes-AMG and Palace Skateboards present four spectacular Art Cars
Following last year's successful start of the cooperation between Mercedes AMG and the British skateboard and streetwear brand Palace, this creative cooperation is entering its second round.
One-off examples of unusual design to mark the sales launch of the second co-branded Capsule Collection
Affalterbach/London. Following last year's successful start of the cooperation between Mercedes‑AMG and the British skateboard and streetwear brand Palace, this creative cooperation is entering its second round. While past year's presentation as part of the 24‑hour race at the Nürburgring focussed on the motorsport theme of the first joint Capsule Collection, the focus now moves from the racetrack to the street, and the lifestyle in our major cities. This is also emphasised by the four Art Cars from the Mercedes‑AMG product portfolio that accompany the sales launch of the collection. The one‑off examples, each with an individual design, are inspired by the cosmopolitan flair of London, Los Angeles, New York and Tokyo, the locations of the four Palace flagship stores. The new collection is accompanied by the campaign "Affalterbach to the world", which – with a healthy dose of self-irony – puts the rather tranquil home of Mercedes‑AMG on a par with the four pulsating metropolises.
Additional information, entire press article(s), directly from its original source: Daimler AG
Following last year's successful start of the cooperation between Mercedes AMG and the British skateboard and streetwear brand Palace, this creative cooperation is entering its second round.
One-off examples of unusual design to mark the sales launch of the second co-branded Capsule Collection
Affalterbach/London. Following last year's successful start of the cooperation between Mercedes‑AMG and the British skateboard and streetwear brand Palace, this creative cooperation is entering its second round. While past year's presentation as part of the 24‑hour race at the Nürburgring focussed on the motorsport theme of the first joint Capsule Collection, the focus now moves from the racetrack to the street, and the lifestyle in our major cities. This is also emphasised by the four Art Cars from the Mercedes‑AMG product portfolio that accompany the sales launch of the collection. The one‑off examples, each with an individual design, are inspired by the cosmopolitan flair of London, Los Angeles, New York and Tokyo, the locations of the four Palace flagship stores. The new collection is accompanied by the campaign "Affalterbach to the world", which – with a healthy dose of self-irony – puts the rather tranquil home of Mercedes‑AMG on a par with the four pulsating metropolises.
Additional information, entire press article(s), directly from its original source: Daimler AG
