You just can't catch a break in this world if your name is Maybach. The superlux Daimler division has had trouble selling enough vehicles to seriously challenge the likes of Bentley and Rolls-Royce – divisions of arch-rivals Vw and BMW, respectively. It can't seem to broker a viable deal with Aston Martin to produce a new range. Even that one-off Exelere wasn't paid for in full after being purchased by a certain hip-hop artist. Now the last ambitious project by the double-M marque appears to have floundered, too.
As you may recall, a German coachbuilder called Xenatec recently launched an initiative, with Maybach's blessing, to produce a series of hyper-exclusive million-dollar Maybach coupes. The idea stemmed from Xenatec's existing business producing armored luxury cars for those with the means. Unfortunately, the program doesn't seem to have attracted enough buyers to make it viable, and the associated costs have reportedly now bankrupted the company.
