Cashmere
RPM Ruler
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I found this on another forum, and found it quite interesting:
I am liking the direction Lexus is taking with growing/promoting the Lexus brand as a lifestyle product. Its exactly what they need
I do event Management for a living. Normally I do big corporate events, concerts etc.
This week was different. I was the Project Manager for a Lexus Event at the famous Hockenheimring (Formula 1 Race Track). I was responsible for the entire event, and it turned out really well.
To top it all of... I got to tear it up in the new IS-F after all the guests left. The people from Lexus let me drive for as long as I wanted (they even changed the tires for me after a few laps)![]()
The IS-F is a pretty incredible car... the exhaust sound is![]()
Here's the pics...
the location:
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the live cooking area (had a famous TV cook make food):
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virtual moderator in the lounge:
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the girls I had working for me (not all that great, I know):
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last but not least... the cars on the Hockenheimring:
we also had people compare the Lexus RX against the X5, Cayenne and MB ML.
this was a stupid move from Lexus IMO... the X5 and the Cayenne are obvioulsy way better SUV's (especially when it comes to performance and handling)
the ML was out of comission for almost the entire event... what a pile of $hit... Listing the problems on that car would take me at least 10 minutes... MB FTL!
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I am liking the direction Lexus is taking with growing/promoting the Lexus brand as a lifestyle product. Its exactly what they need

...?
...!