Beemer B773ER
Tire Trailblazer
This will sell much better than the smart.
Smart car only has two seats, this has four. Perfect for women with children to do the school run then nipping to the shops![]()
No no... that specific demographic opts for SUVs/4WDs. Totally opposite ends of the spectrum. This will be a daily-drive for the 55 year old man who's wife drives around in a Prius.... and of course also to the very young female market who want something hip but a tad bigger and mentally 'safer' than the Smart (and I'm guessing as a Scion it'll be cheaper than a Smart too).
It's pretty cute, it'll have the brand strength of Toyota, and be very easy to market for a wide variety of reasons (style, enviro-friendly, city-car, affordable in current economic times, etc). I agree with hoffmeister_fan, it's good to see Toyota stick it to Smart head-on!

the whole concept is a rip-off of the Smart
Typical European response... condescending of anything foreign. I gues the Passat CC is a rip-off the MB CLS? .... there's one big difference between the Smart and the Toyota iQ... the iQ is a much better implementation of the Smart concept. You say rip-off, an objective person says progression.



