Infiniti not looking for a huge market share in Europe

[PanterroR]

Renault-Nissan CEO Carlos Ghosn spoke about Nissan’s luxury brand Infiniti at this week’s Tokyo Motor Show, telling attendees how the decision to launch Infiniti in Europe was ‘relatively easy’ because its lineup would remain the same as in other markets such as the U.S., Russia, China and Korea.

He also said Infiniti will be looking to focus more on quality rather than quantity, reports Automotive News. Brand image, profitability and customer satisfaction will be ranked as the highest of priorities. “What would be a problem is if Infiniti is not considered one of the best brands in Europe,” he said.

Infiniti is to launch in Europe in 2008, and despite being one of the world’s biggest luxury markets, the brand is ‘not looking for a huge market share in Europe.’ Such attitude towards quality product and customer satisfaction is sure to worry the well established European luxury marques, however the same attitude has had only limited success for Lexus and we doubt Infiniti will be able to do any different.


Source: Motor Authority » Infiniti ‘not looking for a huge market share in Europe’


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With the big German trio, what would you expect???


OT: I admit i like the above pic...

 

[bmer]

OT: I admit i like the above pic...

It does look great indeed. Let's see what happens with Infiniti when it launches in Europe.

 

[EnI]

It does look great indeed. Let's see what happens with Infiniti when it launches in Europe.

FX & EX will sell extremely well - if priced competitively, and if offered with right engines (diesel!). Europe loves crossovers.

Other models will struggle ... incl. M & G. The market in these segments is too crowded, and there's absolutely no place for new premium brands. I'm sure many will opt for Alfa Romeo even before Infiniti - both taking on BMW customers. BMW, MB, Audi & even Jaguar are already in the other (higher) league.

So ... I even assume Infiniti will sell better in Europe than Lexus (if diesel engines are offered) - exclusively due EX & FX models, and these 2 cars representing at least 3/4 total Infiniti European sales - if not even more.