I thought this was debunked? Not sure if this is right.
I wasn't sure if it was old news or not. None of the parties will comment on it.

Fiat may join Tata to buy Jaguar & Land Rover

I have a question. Why does FIAT need the Jaguar brand? I mean they allready have a luxury brand (Maseratti) apart from the high performance Ferrari brand. I can't get it..
Experts say Tata’s bid for Jaguar and Land Rover a mistake
http://www.motorauthority.com/news/...atas-bid-for-jaguar-and-land-rover-a-mistake/
Last month, India’s Tata Motors announced it is looking to move into the high-end global auto industry with a bid to purchase Jaguar and Land Rover. Ford Motor Company, the current owner of the luxury marques, has put the companies up for auction to help ease its financial troubles. Now, industry experts are beginning to question the wisdom behind such a deal.
A member of the Tata Group, India’s largest conglomerate - making everything from steel to tea - Tata Motors current product lineup is built upon a backbone of work trucks and affordable, mass-market cars. Purchasing Jaguar and Land Rover would not only give the auto maker entry into myriad global markets. Acquiring the legendary British marques so soon after establishing independence from the UK would be a huge boost to Indian national pride.
Home market sales account for 90% of Tata’s revenue at present. Tata has mastered volume sales, and is currently developing what is being billed as the world’s least expensive minicar, due in 2008. However, the maker is seeking to move into other markets where such inexpensive cars offer not only comparatively poor performance and cheap interior materials, but may not be able to pass stringent safety tests. An infusion of ready-made platforms, technology, and experience from Jaguar and Land Rover may be just what the Indian giant needs to break into global auto sales.
On the other hand, the lack of corporate and brand synergies between Tata and its intended acquisitions is so great that industry analysts are calling the purchase a mistake. Indian auto parts makers do not have the technical capability necessary to support production of luxury automobiles, meaning Tata could not likely benefit from lower wages and materials costs by producing the cars in India. Importing parts for production would drive costs up, and outsourcing production would be even more expensive. It seems that if the deal does go through, it will be more on the basis of passion than prudence.
Or the other way around: What would Jaguar and Land Rover get from TATA and Fiat ownership? Not much, I'd say. Hopefully Ford sells Jag and LR to the private equity firms who have more interest in developing these two car makers instead of just sucking their know-how to boost own products.
Private equity firms don't develop companies. They buy and sell to maximize potential cash flows. Similar to Chrysler, these firms will hold on to their stocks, downsize the company and wait for the right bidder to come along and sell. Right now, the only reason private equity firms are interested in such companies is becasue of the brand equity. The TATA / FIAT combo would work wonders for Jag and LR, at least infuse new leadership from an otherwise stagnant brand which did nothing under FORD ownership than canibalize their names as second class Mondeos..
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