Honda “Sedan”, Acura “SUV” concepts presented.

[Ozy]

Yesterday Honda presented “Sedan” and “SUV” hybrid concepts under Honda and Acura.

They presented them on May 14th, at an event where they shared their three-year game plan to bounce back from their first-ever annual loss in their 70-year history and get back to making profits by 2029.

The Acura looks like a continuation of their current design, nothing special, the Honda though looks intriguing. A but like a more cyberpunk style Volvo ES90

 

[Centurion]

Design language of the coupe is cool. 90s robocop.

 

[Gor134]

CM1 was correct about the Accord being succeeded by a hybrid Accord Cross of sorts, per his message in 2023 in another forum.

 

[martinbo]

Honda are in deep shit. Could you imagine ever saying that 10 years ago?

 

[Gor134]

Honda are in deep shit.

Yeppp.

I'm surprised they're still keeping Acura afloat.. I mean that brand has basically zero global presence.

Ever since global expansion was cancelled due to the recession in 2008, they've pulled out of China and are basically only sold in North America (with the Integra Type S being offered in Japan now). And their only models in the US are the Integra, MDX, and ADX... the volume seller RDX is discontinued with it's successor a year away(the red concept shown).

Just seems difficult to justify Acura's existence with "premium" models developed solely for the US market. At least with brands like Infiniti, which have a presence in the Middle East, there is a little bit more of a case to develop their models.

 

[Merc1]

It probably doesn't cost them much to warm over a Honda and sell it for a premium as an "Acura" here in the US. That said, Acura and Infiniti are as close to irrelevant as any luxury brand can be.

M