Growth for a strong future for Mercedes-Benz Heritage GmbH

Acquisition of components of the former Kienle Automobiltechnik GmbH
A further step in the growth strategy of Mercedes-Benz Heritage GmbH
The know-how of highly qualified specialists is secured
Restoration, service and spare parts expertise are expanded

Mercedes-Benz Heritage GmbH is taking a further step forward in its growth and future strategy: on February 1, 2024, the company will acquire components of the former Kienle Automobiltechnik GmbH, Heimerdingen, and integrate them into the Mercedes-Benz Classic Centre. The commitment is broadly based: Mercedes-Benz Heritage GmbH takes on experienced specialists, offers them a perspective and thus also secures valuable expertise for the future. In addition, Mercedes-Benz Classic is responsible for the extensive stock of spare parts as well as specialised work equipment for complex work on exclusive Mercedes-Benz classics. With these steps, the wholly-owned subsidiary of Mercedes-Benz AG is further expanding its position as the leading centre of excellence for classic vehicles of the Mercedes-Benz brand.

“As Mercedes-Benz Heritage GmbH, we have a responsibility to preserve the heritage of this unique brand and carry it into the future. With the purchase, we secure valuable spare parts and ensure their best possible availability. In addition, we are recruiting additional specialists who have acquired knowledge and experience in this highly specialised area over many years, and who will actively support us in the implementation of our growth strategy. My entire team and I warmly welcome our new colleagues.”
Marcus Breitschwerdt, Head of Mercedes-Benz Heritage GmbH

For the brand identity of the oldest luxury car manufacturer in the world, its own history plays a prominent role. For this reason, Mercedes-Benz Group AG merged all Classic activities into Mercedes-Benz Heritage GmbH in spring 2023. As a result, the Classic division has been further strengthened and will be able to develop even more flexibly and dynamically in the future. In addition to the Mercedes-Benz Classic Centre, the first point of contact for factory restorations, repairs and maintenance with the highest originality, this includes many other areas: the Mercedes-Benz Museum, the Archives and Vehicle Collection, Mercedes-Benz Classic Genuine Parts, the Mercedes-Benz Classic Vehicle Trade and the Classic Club Management.