Phantom Grey Goose Vodka Custom Rolls-Royce Phantom


Rolls-Royce has used the Phantom name on full-sized luxury cars and limousines since 1925, making it the longest used car model nameplate in automotive history. In the 20th century, the Rolls-Royce Phantom was a very low volume, hand-built limousine, which in its first four generations was custom coachbuilt to the customer's requests, and sometimes extravagant desires. Whilst automobile manufacturing over time became more mechanised and prolific, and vehicles from other manufacturers could be built in greater numbers and at lower prices, the Phantoms remained hand-built, and production of individual cars only began once the order was placed. The use of the name "Phantom" is a long tradition of naming Rolls-Royce models after ghosts or spirits.

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Grey Goose Vodka Creates Customized Rolls-Royces

MIAMI, Feb. 14 /PRNewswire/ -- GREY GOOSE(R) "The World's Best Tasting Vodka," has teamed up with Rolls-Royce, the undisputed leader in the ultra-luxury sedan segment, to create two customized limited-edition Rolls-Royce Extended Wheelbase Phantoms to serve as a platform to promote their social responsibility message of enjoying a safe night on the town, while delivering a luxury experience that cannot be replicated. The public should look for the 2007 GREY GOOSE Rolls-Royce Extended Wheelbase Phantom at high-profile events and around the town, where trained chauffeurs will educate passengers on GREY GOOSE and the importance to "Sip Responsibly." Additionally, vehicles will be utilized to raise money for local and national charity partners and ultimately auctioned off at the end of the program for charity.

Embodying the best in luxury and exclusivity, the 2007 GREY GOOSE Rolls-Royce Extended Wheelbase Phantoms creates an environment representative of the GREY GOOSE brand. Passengers will be encapsulated within the GREY GOOSE experience through special features including custom blended GREY GOOSE signature blue exterior paint and plush upholstery, GREY GOOSE logo embroidered onto headrests and integrated into the trim of the car, grey chrome door tread plates, GREY GOOSE etched mirrors and sterling silver GREY GOOSE onlay on each of the mahogany-veneered door cappings. The new longer wheelbase Phantom is entirely hand-crafted in-house -- designed, engineered and hand-built by Rolls-Royce Motor Cars at Goodwood, England.

The Rolls-Royce Extended Wheelbase Phantom is a limited edition vehicle with only 100 being produced in the world, which promises additional interior space for the rear passengers while maintaining the elegant look of the standard Phantom, its first-class driving performance and the comfort of front-seat occupants. Power continues to be provided by the same highly acclaimed 6.75-litre, 48-valve, 453 bhp, 531 lb-ft V12 engine that was developed for the standard Phantom. Because the weight gain of the new extended wheel base Phantom over the standard motor car is negligible, there is very little impact on performance or fuel economy. Driver and passengers can still enjoy the effortless and relentless urge of the engine from tick-over, riding on a wave of seemingly bottomless torque. At just 1000 rpm the Rolls-Royce V12 develops 413 lb-ft of torque.

Source: MWerks
 
What an appropriate marketing partner...I would have to drink a lot of Grey Goose before I liked what the Phantom looks like.
 

Rolls-Royce

Rolls-Royce Motor Cars Limited is a British luxury automobile maker and a wholly-owned subsidiary of BMW AG since 2003 - as the exclusive manufacturer of Rolls-Royce-branded motor cars. The company is headquartered in Goodwood, West Sussex, England, United Kingdom. BMW AG has no direct relationship with Rolls-Royce-branded vehicles produced before 2003, other than having briefly supplied components and engines. From 1906 to 2003, cars were manufactured and marketed under the Rolls-Royce brand by Rolls-Royce Motors. The Bentley Motors Limited subsidiary of Volkswagen AG is its direct successor.
Official website: Rolls-Royce

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