- Following its comprehensive brand renewal, smart has successfully achieved its core objectives for the new era of global operations in 2023. The global brand, global R&D, global products, global layout, and smart’s ‘China-Europe dual-home’ global development strategy continues to be enhanced.
- smart continues to expand its global market, now covering China, Europe, the Middle East, Southeast Asia, and South Asia, with a business presence in 22 countries and regions.
- Since the launch of its first product, smart has delivered nearly 70,000 units globally. In 2023, smart led the premium brand in compact SUV segment in the Chinese market.
- The new generation smart all-electric product portfolio has won global media and customers acclaim, earning the C-NCAP and Euro NCAP 2023 “Five-Star Safety” Rating, Red Dot and iF Design Awards, the C-AHI 2023 “Five-star Healthy Car” award and “Golden Steering Wheel” awarded by “AUTO BILD”.
- The product family is rapidly expanding, with technology R&D strengths increasingly evident. From 2022 to 2025, smart plans to launch an all-new model each year, entering whole new market segments. Recent achievements are helping smart become a leader in software-defined vehicle technology, from ADAS to intelligent cockpits.
- Operating with a “customer-centric, data-driven” philosophy, smart adopts a D2C agent-based business model for distribution flexibility in the global market. smart now has over 190 points of sales and service in China, covering 57 cities, and is actively exploring the feasibility of building brand owned charging infrastructure in China, with the first 800V superfast charging station available now in Shanghai.
- Committed to sustainable development, smart has achieved significant results in the realm of environment, society, and corporate governance (ESG). With such strong momentum, smart has earned the attention of global capital markets. Following the successful Series-A funding, the valuation (Pre-investment) of the company exceeds 5 billion USD.
- In 2024, smart will advance further in terms of its brand, products, technology, services, and business operations, continuously improving operational efficiency and establishing a new paradigm for development – “Sprint to the Next Level”.
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