Hot! Germany Private Sales September 2013

[far2000]

Full September 2013 Top 40 Ranking Table below.
Germany Private Sales September 2013:

Pos Model Sep PS PS %
1 VW Golf/Plus/Jetta 6,163 31%
2 VW Tiguan 2,972 56%
3 Skoda Fabia 2,583 63%
4 VW Polo 2,439 59%
5 Skoda Octavia 2,087 38%
6 Mercedes B-Klasse 1,991 58%
7 Mercedes A-Klasse 1,935 51%
8 Skoda Yeti 1,700 75%
9 BMW 1er 1,655 39%
10 Mercedes C-Klasse 1,645 35%
11 Ford Kuga 1,643 73%
12 Audi A3 1,533 30%
13 VW Up! 1,524 47%
14 Ford Fiesta 1,436 39%
15 Toyota Yaris 1,421 72%
16 VW Touran 1,394 35%
17 Mercedes E-Klasse 1,378 30%
18 Nissan Qashqai 1,322 54%
19 BMW 3er 1,230 19%
20 Ford Focus 1,222 34%
21 Toyota Auris 1,193 66%
22 Hyundai i30 1,177 37%
23 Mini 1,113 42%
24 VW Caddy 1,102 39%
25 BMW X3 1,024 47%
26 Opel Corsa 1,020 18%
27 Opel Astra 1,008 23%
28 Seat Ibiza 922 42%
29 Opel Adam 904 38%
30 Smart Fortwo 901 53%
31 BMW X1 871 37%
32 Ford C-Max 859 41%
33 Audi A1 854 29%
34 Skoda Roomster 828 70%
35 Opel Mokka 809 57%
36 Seat Leon 735 28%
37 Opel Meriva 719 40%
38 Fiat 500 659 25%
39 Hyundai ix35 644 31%
40 Audi Q3 627 45%

 

[far2000]

A Class is on fire. even outselling new 3, REALLY shocked about the B class sales as well, i thought it would get cannibalised but both a and b doing well..

 

[LaArtist]

mercedes seems to be the brand of choice out of the 3 for germans.

even the ancient ass C class is selling more than the fresh 3er

 

[EnI]

Those are private individual sales figures only, not the total monthly sales (which also include corporate sales).
Do you guys even now what the "private sales" figures even mean & show? Obviously not.
Private sales = when an individual person (not a business entity!) buys a car as his own individual, private car.

But corporate sales are very high in Germany especially in the premium segments - since many well-off Germans own a small or micro business, and buy a car via their own company since due to tax reasons. In some BMW & Audi & even MB cases (and even more so in Porsche cases) "corporate sales" exceed 50% of total sales. Yes, in the "corporate sales" records the real corporate sales are also included: when cars are bought for business purposes by companies (=for taxis, shuttles, rent-a-car, chauffeured cars etc), but most of the sales are cars bought by those micro & mini business, and are used by the business owners for their private purposes.

Actually, 3er was 2nd best selling model in Germany in September 2013 (just behind Golf), with 6.407 units sold.

Those are the total German automobile sales figures (private + corporate), September 2013:

#2: BMW 3er (6.407 units)
#7: Audi A3 (5.161)
#8: MB C-class (4.753)
#10: BMW 1er (4.234)
#13: BMW 5er (4.047)
#15: MB E-class (4.001)
#16: MB A-class (3.802)
#18: Audi A4 (3.513)
#19: MB B-class (3.457)
#23: Audi A1 (2.986)
#24: Audi A6/A7 (2.853)
#26: MINI (2.657)
#30: BMW X1 (2.374)
#34: BMW X3 (2.189)
#48: Audi Q5 (1.529)
#49: MB GLK (1.488)

Source: KBA

 

[LaArtist]

^still the Germans.. the people the ones that PAY for their own cars..seems to enjoy their Benzes.
Now if your company buys you a BMW..your like.. ah ok..whatever


It says something when the contrast is so stark in BMW's case from private to corporate..

I think its down to their nice leasing plans, and also efficient engines that many company's chose BMW.
Gotta respect that.

While respecting that one has to wonder why not more of the hard earned personal money sales go BMWs way.

...

Feast your mind on that. Im sure you have some bmw(f)eelings to share

 

[EnI]

As said: "companies" = micro business when the owner is actually the company itself. He's either 100% owner of the company or even the only employee of that company. Those cars are used for the same purposes as the cars bought by private individuals: they are used for the owner's private affairs as well. It's "company's" car only formally. It's bought by company's money which in the end of the day it's owner's money.

It's not like eg. Siemens is buying corporate BMWs for its employees, lol.

So, for the people who own a business it's better (from financial POV) to lease the car on the company, and monthly payment is an expenditure so you can lower your profit & pay less taxes in the end. It's the same thing in other countries where such accounting maneuvers are possible.
So, the implication is that business owners like BMW & Audi more then they do love MB.

Others, who are not business owners, buy the cars as private individuals - either by cash, by loans or they lease the cars.
As you can see most of the cars on the list are the compact or sub-compact cars - either bought by low-middle class folks or as 2nd/3rd car in the more well-off households. A few of them are minivans & family sedans/wagons & compact SUVs - and those are typical 1st cars used by middle class families & well-off pensioners - so, the non-business owners. My speculation why C & E class are so high is: due to well-off pensioners who buy these cars as private individuals. Same case with X3. No kidding.

 

[martinbo]

I bought my BMW through my business. I obviously don't count as a true buyer.

 

[LaArtist]

Now we wont really ever know how much of those sales are for owners of the business.

But there is a point in what you say, to buy a car cash or straight out with your own cash often leads to have some money to play with.

And the older you are the more money you SHOULD have..

Old people like Mercedes..YAY!

hah

Others like Martin young at soul trick themselves into a BMW somehow be it through the company or via pink slip street races

J/K @martinbo

 

[Zonda]

I bought my BMW through my business. I obviously don't count as a true buyer.

Still there are companies that bloat those numbers significantly. My employer for example buys hundreds of cars from Audi annually. Meaning it would take hundreds of individuals or smaller companies to even out numbers of one large company.

I know you're joking. But I wanted to add my two cents in that I like seeing these kind of numbers as well.

 

[EnI]

Do you really think those private buyers buy the cars with cash? Hardly. Most of sales (not only in Germany) are financed via consumer loans. So, there it goes your "hard owned personal money" ... being reduced to monthly payments. Businesses usually use operating leases - since they can be recorded as operating expenses. It's more like renting a car then.

I'm looking at those "private sales" figures and those % figures there (representing % of private sales in total sales), and only a few models have a % higher than 50% - which is an indication, that cars that are leased (and formally bought by leasing companies) are recorded under corporate sales.

So, corporate sales include all the leased cars (by individuals or by companies) and the cars bought by companies for business usage (eg. rent-a-car, shuttles, taxies etc).

And the private sales are really only the sales of cars purchased by cash or via consumer loans. So, what those figures (the %) do really say is, which companies & models are more heavily leased & which ones less.

 

[LaArtist]

^ that is the case, still it takes money and a good income to get a car loan.
atleast in sweden.

and once again that is generally the older folks who have that.

So more or less.. no one likes a BMW unless you can use it as a tax write off..

PS
Do you even know that im messing with you?

 

[EnI]

 

[mini_cooper4]

Holly crap!! 3-Series is the 2nd best selling vehicle in Germany! Damn!

PS: Every single car I ever buy is through my company. That goes for my whole family too.
Everyone I work with and everyone I know that has a company does the same.
Bottom line:
Hard working men and women are choosing BMW!