Geely Geely GE: 2010 Beijing Auto Show


Zhejiang Geely Holding Group Co., Ltd. (ZGH), commonly known as Geely Holding, is a Chinese multinational conglomerate headquartered in Hangzhou, Zhejiang. The company is privately owned by Chinese entrepreneur Li Shufu, and mainly engaged in the automotive industry. Founded in 1986 as a refrigerator parts company, Geely transitioned to motorcycles in 1994 and entered the automotive industry in 1997.

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Just the Facts:
Geely will show an updated version of the GE luxury car at the Beijing show.
A GE concept was shown last year at the Shanghai auto show.
The production GE will be sold under Geely's new Emgrand sub-brand.


BEIJING — Geely stunned not only its Chinese domestic rivals, but most western automakers at last year's Shanghai auto show when it pulled the wraps off the GE, a large, luxurious and ostentatious sedan that had ambitions to be China's answer to Rolls-Royce.

As the 2010 Beijing Auto Show opens this week, Geely is bringing back an updated version of the GE, showing much more refinement — and just as much audacity.

The latest version of the GE — the company says the letters denote "Geely Excellence" — has received a substantial overhaul inside and out and, although still quite opulent, doesn't look nearly as British as last year's concept.

The production GE will be sold under Geely's new Emgrand sub-brand. Unlike the Roller that inspired last year's showcar, this one won't get a 12-cylinder engine. Instead, it is expected to be powered by a modest 3.5-liter V6 — about half the size of the 6.75-liter V12 that propels the Phantom.

Inside Line says: Check out the revised cabin, with the plush dragon-motif carpet.

- Geely GE: 2010 Beijing Auto Show
 
Shame it wont be sold worldwide. I have just miticulously read the press files and it appeared to me that not only it has a supreme well resolved design but also very high standard tech and construction.
 

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