HighestOfHigh
Cornering Kingpin
Just the Facts:
Geely will show an updated version of the GE luxury car at the Beijing show.
A GE concept was shown last year at the Shanghai auto show.
The production GE will be sold under Geely's new Emgrand sub-brand.
BEIJING — Geely stunned not only its Chinese domestic rivals, but most western automakers at last year's Shanghai auto show when it pulled the wraps off the GE, a large, luxurious and ostentatious sedan that had ambitions to be China's answer to Rolls-Royce.
As the 2010 Beijing Auto Show opens this week, Geely is bringing back an updated version of the GE, showing much more refinement — and just as much audacity.
The latest version of the GE — the company says the letters denote "Geely Excellence" — has received a substantial overhaul inside and out and, although still quite opulent, doesn't look nearly as British as last year's concept.
The production GE will be sold under Geely's new Emgrand sub-brand. Unlike the Roller that inspired last year's showcar, this one won't get a 12-cylinder engine. Instead, it is expected to be powered by a modest 3.5-liter V6 — about half the size of the 6.75-liter V12 that propels the Phantom.
Inside Line says: Check out the revised cabin, with the plush dragon-motif carpet.
- Geely GE: 2010 Beijing Auto Show