Ferrari Luce

[advantage20]

 

[hoffmeister_fan]

That clock and its buttons give me Dieter Rams/Braun vibes

That's exactly what came to my mind as well.

My initial impression is that it seems like it's a Ferrari-licensed video game controller that was inspired by iPhone 4S material and build quality.

 

[constalation]

I like the elements individually, but not how they have been brought together. This is in contrast to current Ferrari interiors, where I like the overall design, but not the individual elements. Ironic isn't it, for a form over function guy like Jony Ive?

Another thing. People like Mr. Ivy shouldn't be given full control. They perform best under strong editors like Steve Jobs. Otherwise, they produce masterpieces like the disastrous butterfly keyboards and laptops without ports (lol).

This reminds me of Japanese kei car interiors. Again, cute cars, but not Ferrari!

 

[Centurion]

I like the elements individually, but not how they have been brought together.

I would say, the design philosophy is good but not Ferrari. It's not sexy, provocative and lacks drama.

It's the equivalent of a woman dressed in chinos, blazer and tie for a romantic dinner. Smart and attractive but wrong for the occasion.

I wonder whether any of this design language will make it to other ferraris. It's quite clear that ferrari gave Ive total creative freedom. If you removed the ferrwei logo you wouldn't know it's one.

 

[SNB]

I would say, the design philosophy is good but not Ferrari. It's not sexy, provocative and lacks drama.

It's the equivalent of a woman dressed in chinos, blazer and tie for a romantic dinner. Smart and attractive but wrong for the occasion.

I wonder whether any of this design language will make it to other ferraris. It's quite clear that ferrari gave Ive total creative freedom. If you removed the ferrwei logo you wouldn't know it's one.

As I said its hard to gauge when its not in the car, I think when we see the final car and the interior in it, it will be more cohesive.

I agree that it might not appear Ferrari on the outset but I also think the marketing material did it a disservice the YouTubers that did videos on it did a better job because they highlighted the material choices and the sounds/feel of the materials which elevated the choices.

I also love the fact that the “father” of the iPhone, iPad and Watch, outright said that touchscreens are the wrong choice for cars. Basically calling out the entire industry for being followers of tech trends instead of innovators and being creative in their approach.

After seeing the interior, I’m more hopeful about the idea of the car but would love to see this philosophy in the other cars.

Also fun to watch FerrariChat lose their minds about this, can’t please the Ferraristas in anything they do.

 

[domleo999]

Looks cheap. Suits a Mini or a Fiat 500.

 

[KiwiRob]

IMO this is easily the best Ferrari interior in several generations, current interiors are awful.

 

[Merc1]

I don't care anything about EVs, but this interior looks like a kit car. Nothing about it says Ferrari.

M

 

[kiki voinea]

"We don't like screens"

But there are screens everywhere. Dash , speedo , clock.

Do this people know Ferrari (or Italian design) is not really industrial like?

It looks like a a high end racing sim.

 

[AndreB]

We'll never know why sales are so low, because of the sterile interior or because its an extremely expensive EV.

 

[Centurion]

Ferrari sales manager inviting you to a preview event for the Luce: We would like to offer you a Luce............ and since we consider you family we have a tailor made slot to give you?

Your face when you reluctantly say accept the offer whilst thinking about €200-300k depreciation hit you will take when it's time to sell the car. But if you say no you won't get a slot for limited run cars:

 

[slicknick]

 

[slicknick]

Will wait till the exterior is revealed....That said, no matter how good any modern Ferrari drives, I still feel they've lost the plot a few years ago already....As a kid growing up, what made me fall in love with Ferrari's was not only the track heroics or how clever the new diff works etc ; but just as much (maybe even more so) the flair, the passion, the design language - which was always a true Italian experience

 

[Esp5]

This exterior is pushing the boundaries of what's considered industrial, especially for a Ferrari. They say it's the same designer for the exterior, and since he's not a car designer, I'm really intrigued to see how that will turn out.

It's so industrial it reminds me of a piece of farm machinery.

 

[Design FIRST]

Ferrari used to push a lot of the right buttons for me...oh sooo long ago:

 

[Centurion]

But there are screens everywhere. Dash , speedo , clock.

That's my issue. The cabin is a bento box of a screens and widgets. As cool as the analogue clock is, is far away from the driver at the opposite corner of the centre screen.

Also my OCD will be triggered when the front passanger is Spotify DJing hard and angle the screen towards them. Then I need to faff around to angle it precisely with millimetre perfection were it was before. For an EV the whole UI setup feel/looks overly complex and has as many instruments as an airplane cockpit. In older Ferraris the rev counter is front and centre.

They don't even have mpg counter because smiles per gallon matter more.
Like why the hell would I want to know that it's Monday the 25th and that I'm facing 330 degrees NW when I'm going on a spirited drive?

It could even be a newer version of this car:

 

[Revvd]

After checking social media for reactions to Ferrari Luce...

People outraged at the concept of an EV Ferrari further outraged by newly released pictures of its interior.

 

[Giannis]

Is it possible that Ferrari is about to release a city car? That would explain the interior!

 

[klugscheisser87]

Ferrari Luce: Key interior features

Steering wheel

The three-spoke and thin-grip steering wheel is a reference to the Nardi design that was fitted to some of the most iconic Ferraris of the 20th century. Indeed, it's said to be inspired by Ive’s personal 250 Europa from the 1950s.

It features lots of physical buttons, a manettino for each of the electric modes (which vary power output from 50-100%) and the powertrain settings (which adjust the car’s character and how its power is used), as well as paddles that manage torque.

At launch it will be covered in a smooth leather, rather than the Alcantara, which is traditionally used liberally throughout modern Ferrari interiors.

Touchscreen

The radical cabin is centered around an iPad-like 10in touchscreen. It's moveable via a chunky grab bar at the front, which is also designed to be used as a palm rest for when using the screen. At the bottom, physical switches control climate and media.

Ive said each feels different when used so the driver knows which one they are controlling without needing to take eyes off the road. Ferrari added that this creates “a compelling connection between driver and car”.

At the top sits a clock that features physical dials but a digital face, meaning it can also be switched to either a compass or a lap timer. Ferrari claims this was the piece of the cabin that took the most time to develop. Each hand is independently operated by its own three gears.

Instrument binnacle

The incredibly technical digital cluster is made up of eight different layers, of which the front two are separate (and bespoke) Samsung OLED screens. They are used to create a three-dial view: the middle one shows speed (and features a physical needle) and the other two are customisable based on the powertrain settings selected (for example, the left one can show regenerative braking and the right one can show the g-forces being pulled).

The black plastic-looking surface surrounding the dials is actually also an OLED screen that displays warning lights, turn-by-turn navigation and the shifting aid that is normally found at the top of modern Ferrari steering wheels. Why not just put it all on one screen? Ive said having two added more depth and was more interesting.

The binnacle is encased in the same anodised aluminium and is connected to the steering wheel column so both move as one, in an effort to improve visibility.

Center console, key and launch control

Designed to appear as if floating, the centre console is made up of a mix of leather and glass - the latter in both matt (for the most-used areas, to avoid fingerprints) and glossy finishes.

With an eye on functionality, there are two separate cubbies (one each for the driver and passenger), two cupholders, physical buttons for the boot operation and central locking and switches for all four windows attached to the console.

For rear passengers, a rear touchscreen gives a view of telemetry, such as speed, track time and more.

The key, made of the same aluminium and glass that adorns the rest of the cabin, has its own holder at the front of the console. It needs to be pushed into place for the car to start. The inverted-L-shaped shifter is also made of glass.

The launch control system is activated by pulling down on a grip that's located above the driver's head “like in a helicopter”. It's flanked by switches that control exterior lighting settings, such as the foglights.

It‘s nice, but too much Jony Ive in it.
Even though I like the Retro-Futurism of it, the aluminum gadget-aesthetics is an eye-sore not only because it’s Ferrari, but I see Ive‘s designs somehow obsolete already and intrusive rather than timeless minimalism.

Ive knows copying other designers and just round the edges, the old Dieter Rams story… but actually i was never impressed by his work.

It gives me same vibes he did with Marc Newson for Leica, his obsession with Rams plus rounding edges trying to make it his Trade-Mark are not the best combination.
It gives me here the same feeling.

 

[Jonathan19]

Info : The Ferrari Luce debut the 25th of May