Peugeot EUROPEAN PREMIERE - PEUGEOT INCEPTION CONCEPT & ARTISTIC COLLABORATION


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At the European premiere in Paris of the PEUGEOT INCEPTION CONCEPT, the brand's vision of the future, PEUGEOT chose to join forces with the French designer Emeric Tchatchoua, founder of the 3.PARADIS brand. This collaboration is a story of shared inspirations and a common optimistic outlook on a future with allure.

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PEUGEOT is starting a series of collaborations with remarkable artists of the new generation and the next episode will be revealed at the Milan Design Week from 18th to 23rd April 2023.


ALLURE: The PEUGEOT INCEPTION CONCEPT, a source of inspiration.

EMOTION: Two unique objects in a European premiere.

EXCELLENCE: The shared know-how of passionate designers.


For PEUGEOT, the world is better with allure. This means that the future must be imagined with style, creativity, and ambition, with a human-centred approach. It is this optimistic vision of the future that the PEUGEOT INCEPTION CONCEPT expresses. This concept car epitomises feline and avant-garde appeal, unprecedented driving sensations and 100% electric technology that combines performance and efficiency.


The PEUGEOT INCEPTION CONCEPT made its world premiere on 5th January at the CES in Las Vegas, before being exhibited in Paris on 23rd and 24th March. On the occasion of this European premiere, PEUGEOT entered a new era, presenting its vision of the future of the automobile

The PEUGEOT INCEPTION CONCEPT marks a major transformation of the brand:

  • A new generation of the PEUGEOT i-Cockpit® integrating steer-by-wire technology, eliminating the steering wheel in favour of a Hypersquare control,
  • An interior that offers a new on-board experience for passengers,
  • The design of the next generation of electric PEUGEOTs arriving by 2026, based on a native electric "BEV-by-design" platform,
  • New techniques that will be deployed to reduce the carbon footprint and achieve the Carbon Net Zero objective by 2038.


PEUGEOT INCEPTION CONCEPT and Emeric Tchatchoua, founder of 3.PARADIS brand

During the physical presentation of PEUGEOT INCEPTION CONCEPT in Paris, PEUGEOT announced a collaboration with a talented French young designer, Emeric Tchatchoua, founder of the 3.PARADIS brand.

Emeric Tchatchoua unveiled a unique piece of clothing inspired by the concept car. This jacket is a technological feat, playing on an optical illusion thanks to a lenticular 3D print that changes colour depending on the angle of view.

This jacket is a nod to the interior design of PEUGEOT INCEPTION CONCEPT and uses the same 3D technology on material which is also found on the floor of the vehicule. 3D printing is revolutionary, efficient and recyclable, produced in collaboration with STRATASYS and France dyes.

This exclusive fashion piece is the result of a meeting between two creative, visionary brands that share common values such as allure, emotion, excellence, optimism, freedom, and humanism.

A collaboration that confirms PEUGEOT's desire to make design and creation a pillar of its future vision of the automobile.


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