Eni, SCOTT need help/info/clarifications ...

[Imhotep Evil]

AMS acording:



"Die Verwandschaft zum 7er spiegelt sich auch im Produktionsort wieder: Gebaut werden soll der Rolls nicht in Goodwood sondern in Dingolfing."

Baby RR in Dingolfing ?!

 

[SCOTT27]

The Body shells and stucture are all pressed , engineered and built in Dingolfling for the Phantom and cabrio basically all the hardwork and then shipped over to Goodwood where they are completely finished from paintshop to delivery.
The Baby RR will follow this same procedure , Goodwood is the prime base for RR Motor Cars and BMW have discussed this many times about building Rolls-Royce's in BMW's plants but the vote always goes "No" To protect the heritage and investment with Rolls-Royce.

 

[Imhotep Evil]

Thank you very much.

 

[PanterroR]

BMW have discussed this many times about building Rolls-Royce's in BMW's plants but the vote always goes "No" To protect the heritage and investment with Rolls-Royce.

Smart of them...

 

[EnI]

Baby RR in Dingolfing ?!

No, no, no!

Dingolfing plan will just make body shells for "Baby" RR line. Just like they do for Phantom line (incl. Drophead Coupe & upcoming Coupe).

While all other work & assembly is done in Goodwood. And same case will be with Baby line. To be able to do that Goodwood plant is being enlarged.

Like Scott said: BMW decided to leave RR assembly in UK. Not doing the same brand-damaging thing like VAG did with Bentley (building some Bentley models in Dresden plant). British heritage is a very important part of RR brand image, so no way RR will be built outside UK.

 

[PanterroR]

Not doing the same brand-damaging thing like VAG did with Bentley (building some Bentley models in Dresden plant).

Yannis will kill you...

 

[EnI]

Yannis will kill you...

Really no need to do that.

Really, my sources told me some high BMW officials had been disgusted by how VAG handled Bentley brand. Making a noble British performance brand into a pop-corn high-end luxury brand. Same official were much more impressed with Aston Martin brand management.

Yes, Bentley had much higher sales - that's due more desirable (read less expensive) Continental model line, and much wider dealer network. When RR Baby line will be completed, Goodwood plant enlarged, and dealer network widened then we will be able to make a correct comparison.

While in brand image RR is not only one but two or more classes higher than Bentley.

 

[PanterroR]

Really no need to do that.

I was just kidding...

Really, my sources told me some high BMW officials had been disgusted by how VAG handled Bentley brand. Making a noble British performance brand into a pop-corn high-end luxury brand.

Lol! Sounds a little bit harsh, but i get what they mean...

 

[EnI]

I was just kidding...



Lol! Sounds a little bit harsh, but i get what they mean...

Harsh? This is much harsher insult for Bentley:

 

[PanterroR]

Harsh? This is much harsher insult for Bentley:

Definitely!!!

 

[klier]

1. It's hardly brand damaging because Bentleys sell like hot cakes in 'elite' circles too, trust me.

2. Paris with her Bentley....who cares seriously? RR has the same with all the rappers and video clips and whatnot.

 

[EnI]

1. It's hardly brand damaging because Bentleys sell like hot cakes in 'elite' circles too, trust me.

2. Paris with her Bentley....who cares seriously? RR has the same with all the rappers and video clips and whatnot.

1. Yes, they sell like hot cakes. But RR also care about brand image - which has nothing to do with sales numbers. RR is still a high-profile exclusive brand, a collector item. And RR care about that.

2. Yes, but rappers have bought or rent their car regularly, while Miss Hilton was given (actually it is a free lease!) her Bentley by a Bentley Motors company - due marketing reasons. Since she is exposed so much, and as an aftermath her car (= Bentley) also appear in media very often. Don't know if it's the same case with Range Rover & SLR. While RR are not interested in such pop-corn marketing.