Daimler Truck Daimler Unveils BharatBenz – An Exclusive Brand for Its Trucks in India

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OFFICIAL PRESS RELEASE
Chennai/Indien, Feb 17, 2011


Daimler strengthens India commitment by launching BharatBenz, which also serves as the basis for introducing a new generation of trucks
Brand to represent entire Daimler India Commercial Vehicles portfolio of trucks from 6 to 49 tons
Fifth brand in the Daimler Trucks portfolio

Chennai/India – Daimler, the world’s largest manufacturer of Medium- and Heavy-duty trucks above 6 tonnes, today unveiled its exclusive new brand of trucks for the Indian market. The brand, BharatBenz, will offer Indian customers an entire range of trucks from 6 to 49 tons across various applications.

Dr. Dieter Zetsche, Chairman of the Board of Management of Daimler AG & Head of Mercedes-Benz Cars; Andreas Renschler, Head of Daimler Trucks and Daimler Buses; and Marc Llistosella, Managing Director and CEO of Daimler India Commercial Vehicles, unveiled the BharatBenz brand at the production location in Oragadam, near Chennai in India.

“We are sending a clear message with our new truck brand: Daimler is at home in India. Our BharatBenz trucks are the right combination of Daimler’s DNA and India’s market know-how. These trucks will be developed and built in India, for India, and by specialist employees from India,” said Dr. Zetsche.

“India’s macroeconomy has been on a growth track over the last years and is estimated to grow between seven and eight percent in the next ten years. Additionally, India has become the world’s second largest market for Medium- and Heavy-duty trucks. By 2020, we expect the Indian truck industry to double. We will play a significant role in this leap. For us, the most promising market is the “new middle market”, for which we will offer our new truck product portfolio. That’s why we’ll see a general upward-trend towards vehicles that will set new standards in terms of performance, quality reliability and efficiency”. This market is expected to grow to as much as 80 percent of the Indian truck market until 2020”, Andreas Renschler explains.

“The BharatBenz product range will draw on Daimler Trucks’ entire range of technological expertise in order to best address the special needs of Indian customers. The product range in the Light-duty segment is based on the Fuso Canter tried-and-tested platform, while the heavy-duty range is based on one of our Mercedes-Benz trucks platform. With these platforms the trucks have been ideally tailored to the needs of our India’s customers”, Marc Llistosella adds.

The choice of the “Bharat” part of the name reinforces Daimler Trucks’ commitment to serving the local market. The translation of Bharat means “India” in the various national languages.

Daimler AG, headquartered in Stuttgart, is commemorating 125 years of the automobile this year. The pioneering spirit of its founders set the world in motion, by creating the world’s first automobile. Having spearheaded a tradition of innovation, with many firsts to its credit, including the world’s first truck 115 years ago, the new exclusive Indian brand BharatBenz is yet another great achievement in Daimler’s quest for excellence.

The company will roll out trucks in 2012 from its manufacturing facility at Oragadam, near Chennai. Spread over about 160 hectares, the facility also houses a state of the art test track, which is a testimony to the promise of uncompromising quality and performance. Over one million kilometers of testing have already been achieved by the company. DICV has a total dedicated investment of over INR 4400 crs (approximately €700 million).

Source: Daimler Unveils BharatBenz

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Tapping into fast developing economies and future superpowers, just what the economies of scale doctor ordered!

 

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Daimler AG enters Indian truck segment with 25-tonne Rigid BharatBenz truck the first to roll out of the assembly line at its Oragadam plant in Chennai

Daimler AG is all set to make their mark in the Indian commercial markets with their newly constructed plant situated at Oragadam, Chennai. The company will be investing adequately in Indian operations and first on the production line is their 25-tonne Rigid BharatBenz truck, which will enter Indian markets by September 2012.

The BharatBenz brand is specially created for the Indian markets and hopes to join the ranks of Volvo, Navistar and MAN. The company is keen on finding ways and means to satisfy the Indian consumer where commercial vehicles are concerned. They have added a dedicated place on the dashboard for Lord Ganesha who is looked upon as a good luck charm my most people in the country. Giving its vehicles a local brand name such as BharatBenz is another way to entrench their products in the hearts of the Indian consumer. The company is all set to make their mark in the country once their products get ready for launch during the current year.

India is emerging as one of the major markets for commercial vehicles. The Daimler plant in Chennai is spread over 160 hectares and includes a production plant and state of the art in house test track on which all Daimler trucks will be tested. The new BharatBenz trucks will also undergo stringent tests and trials before they are ready for Indian consumer markets.

News release: Right on schedule: First series-produced BharatBenz truck rolls off the assembly line
Launch of series production in India
New Daimler brand BharatBenz brings modern truck technology onto India's roads

Daimler AG has set a further milestone in its efforts to open up the Indian truck market. As planned, the Group's subsidiary Daimler India Commercial Vehicles (DICV) today commenced series production of BharatBenz trucks. Between now and 2014, the brand that was specifically created for the Indian market will launch a total of 17 models, covering the entire weight segment from six to 49 tons GVW. DICV's product range will meet the rising demand for durable and reliable trucks and prepare the subsidiary for the strong growth expected in the modern domestic segment. The brand's first product is a heavy-duty truck with 25 tons GVW and an output of 230 hp.

The start of production is the latest in a series of measures that DICV is implementing as it prepares to deal with the increasing demand for state-of-the-art trucks in India's volume segment. The Chennai manufacturing plant was inaugurated in April after a record construction time of only 24 months. Since early May, BharatBenz trucks have been taking part in a more than 8,000-kilometer-long "Power Yatra" trip through all of India. During the tour, they will stop in 22 major cities to promote people's interest in the new brand. The BharatBenz trucks will be launched on the market in September 2012, when the first vehicles will be handed over to customers through a nationwide network of approximately 70 dealerships.

A revolution for India - in more ways than one

On the occasion of the start of production, Marc Llistosella, CEO and Managing Director of DICV, referred to the immense performance both Indian and German employees showed to turn the company's engagement into a success. "The fact that today's launch of series production sets another milestone only a few weeks after the plant opening underpins that our project is well underway." At the same time, Llistosella underscored the company's ambition of revolutionizing India's roads with its state-of-the-art BharatBenz trucks. "In addition to cutting-edge technology, we're also relying on our high ethical standards as we strive to achieve this goal. Suppliers, dealers, and other business partners all appreciate that our activities are both transparent and fair," said Llistosella.

Daimler India Commercial Vehicles Pvt. Ltd. (DICV), the Indian subsidiary of the world's leading truck manufacturer Daimler AG, today commenced its commercial production and rolled out its first 25-tonne Rigid BharatBenz truck off the assembly line at its Oragadam plant in Chennai.

Since the launch of BharatBenz brand for the Indian market in early 2011, the subsequent BharatBenz Product Premiere early this year and the inauguration of the state-of-the-art manufacturing facility at Oragadam near Chennai, in April 2012, the production of BharatBenz trucks are on schedule.

The first product scheduled for the market launch is the 2523 Heavy Duty Truck with 230 HP, based on theMercedes Benz Axor platform. With the start of production, Daimler India Commercial Vehicles Pvt. Ltd. (DICV) will offer value-for-money trucks that will deliver best in class performance, reliability and fuel efficiency.

The market launch of BharatBenz trucks is scheduled for September 2012.

Speaking on the occasion, Mr. Marc Llistosella, Managing Director & CEO, DICV, referred to the immense performance both Indian and German employees showed to turn the company's engagement into a success.

"The fact that today's launch of production sets another milestone only a few weeks after the plant opening reiterates that our project is well underway. It is a proud moment for us, again today, to see the fructification of the team's work over the last few years," he added.

In the first phase, BharatBenz trucks will be sold and serviced over a network of 70 dealer locations.

Daimler AG enters Indian truck segment with 25-tonne Rigid BharatBenz truck the first to roll out of the assembly line at its Oragadam plant in Chennai

 

[Wolfgang]

Bharat Benz 3143 Truck Unveiled

It is for the first time in the Indian mining segment that a locally manufactured truck enters the deep mining segment. The Bharat Benz 3143 will be a natural progression towards high powered, cost efficient mining trucks that will bridge the gap in the industry that currently offers premium trucks and trucks that are underpowered. Developed on the Diamler Heavy Duty Truck platform with a 4 – axle configuration, it is the most powerful local truck with 430 bhp and uses the OM 457 Mercedes-Benz engine.

The Bharat Benz 3143 would be available in two variants 19.5Cu.M rock body and 32Cu.M coal carrier. The truck is capable of operating in challenging terrains is crafted for Indian usage patterns and can efficiently operate in deep mining conditions making it an unbeatable value proposition.

Completing the high power portfolio, is the Bharat Benz 4940TT that is best suited for transporting heavy-lift project cargo in areas of construction and infrastructure projects that include turbines, heat exchangers, windmill propellers, and various industrial equipments. This model will be launched in the market later this year.

http://fly-wheel.com/bharat-benz-3143-truck-unveiled/

 

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Bharat Benz launches new 16 tonne intercity coach

Daimler India Commercial Vehicles (DICV), the wholly-owned subsidiary of Daimler AG, continues its product offensive to further expand the product portfolio of its BharatBenz brand. As per plan and as announced in 2015 with the start of the company’s bus business, the all-new BharatBenz intercity coach completes the brand’s bus line-up. Targeted at the growing segment of inter-city travel, the 16-tonne, 238 hp (175 kW) front-engine coach complements BharatBenz’ successful portfolio of school, staff and tourist buses in the 9-tonne category, which have been available since the end of 2015.

With its optimized wheelbase, the 12-meter BharatBenz intercity coach ensures best-in-class cabin space distribution for easy seating, offering 790 mm of legroom for passengers. Refined interiors and wider windows provide for a relaxed journey with panoramic views. The front and rear air suspensions are calibrated with chassis performance to minimize impacts of road undulations. Overall, the vehicle also offers a more quiet ride thanks to its unique open saloon design which enhances acoustic insulation despite a front mounted engine. A powerful air conditioner with engine driven compressor assures not only a pleasant cabin environment for passengers but also a workplace for drivers that helps them to stay alert.

The BharatBenz intercity coach adopts a holistic approach towards safety and is fitted with a comprehensive range of seamlessly integrated active and passive safety features. The robust aluminique body meets the stringent safety standards for roll over as per the AIS-031 CMUR Bus Body Code. Fabricated without any welded parts, the lightweight structure not only gives extra strength to the vehicle but also lowers its centre of gravity, which provides extra stability to the vehicle. The wider brake lining (410 x 220 for all four tyres) guarantees effective braking leading to a better braking distance. With regard to interiors, the vinyl flooring comes with an anti-skid top layer and fire retardant materials which are carefully designed to ensure a safe walkway for passengers in case of emergency situations.

With a focus on higher profitability for bus operators, the BharatBenz intercity coach is designed for lower cost of ownership. The vehicle body’s unique aluminique structure considerably lowers its gross vehicle weight, while the aerodynamic body design and tubeless tyres reduce drag and rolling resistance, altogether improving fuel efficiency. The coach also offers unmatched oil change and gearbox oil change intervals of 100,000 km. The extended warranty that BharatBenz offers for all its vehicles nationwide is also available. As a unique BharatBenz feature, annual maintenance packages are offered that cover both the body and chassis, ensuring optimum maintenance

BharatBenz BS-IV vehicles meet the upgraded norms using a system based on SCR technology proven in hundreds of thousands of Daimler commercial vehicles in many markets for over a decade. Besides the further improved fuel economy and lower maintenance costs, SCR technology allows BharatBenz BS-IV vehicles to operate unhampered with BS-III fuel, if required. The SCR technology uses an aqueous urea-based fluid called AdBlue, which is sprayed into the exhaust stream to break down dangerous nitrogen oxides emissions into harmless nitrogen and water. AdBlue consumption is only a fraction of fuel consumption, so refill intervals are fewer. AdBlue is available nationwide at all BharatBenz dealerships and other outlets.

http://fly-wheel.com/index.php/read-more/1/1276/bharat-benz-launches-new-16-tonne-intercity-coach#.WPiMnqNU0Xk.twitter

 

[Wolfgang]

Bharat Benz celebrates five years in the market

Marking an unprecedented ramp-up in India’s commercial vehicle industry, Daimler India Commercial Vehicles (DICV) celebrates the fifth anniversary of the market launch of BharatBenz trucks. Since September 2012, the brand has continuously advanced despite adverse conditions such as an overall industry downturn or multiple market distortions in 2016. More than 55,000 trucks have been delivered to customers across India. To commemorate its fifth anniversary in the Indian market and to illustrate potentials to achieve further air quality improvements quickly, BharatBenz handed over its first Euro-V ready medium-duty trucks to customers

In line with the Euro-V emissions standard, nitrogen oxide (NOx) emissions are reduced by more than 40 percent compared to BS-IV. Nitrogen oxides are considered to be a major source of air pollution in high-traffic metro areas which leads to respiratory diseases and other negative impacts on people and environment. The BharatBenz brand is tailored for the Indian market and its demanding customer requirements by Daimler AG, the world’s leading CV manufacturer with a global reach. First unveiled in February 2011, it celebrated its market launch in September 2012. Soon featuring a full-fledged product portfolio in the medium- and heavy-duty segments, the brand crossed the first major milestone of 10,000 units in April 2014 and has further accelerated its growth from there.

With the refresh of the medium-duty range in 2016 and the all-new heavy-duty range in 2017, BharatBenz updated its entire truck portfolio within a short span to give customers even more value for their money. Less than five years after its market entry, more than 55,000 BharatBenz trucks were handed over to customers, an unprecedented ramp-up in the Indian CV industry. BharatBenz products are sold and serviced through a pan-Indian network of more than 130 touchpoints which is continuously expanded further also beyond the tier-2 and tier-3 cities.

Bharat Benz celebrates five years in the market