Chrysler Willl Become The Next BMW or Mercedes?

[Brendan Moore]

Thought you guys might find this interesting....

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Chrysler Willl Become The Next BMW or Mercedes?

We can’t make this stuff up.

Apparently, Jim Press, co-president of Chrysler LLC, stated in an interview last week that should Chrysler survive, it would survive as a small boutique manufacturer producing high-performance, high-quality cars much like German automakers BMW and Mercedes-Benz do currently.

In fact, according to Automotive News, an industry weekly, Mr Press stated: "If there's one company in America that can build high-craftsmanship, innovative vehicles, it's Chrysler."

Referring to the new 2009 Dodge Ram 1500 pickup, Mr. Press opined that, “If Mercedes-Benz built a pickup truck, that's what it would be".

 

[bum-man]

Might I add the new Ram is indeed a damn nice truck. Although, I don't see Chrysler pulling this off if the price is too high simply because of the perception of the brand. Even if the car is brilliant they will not come.

 

[Monster]

Referring to the new 2009 Dodge Ram 1500 pickup, Mr. Press opined that, “If Mercedes-Benz built a pickup truck, that's what it would be".

Rest of editorial

Now there is their problem. They need to stop their reliance on their pickup trucks and start making some decent cars. And if they think the Dodge Ram is the best car they can build right now, then they will have a long long way to go.

 

[Gullwing]

No I think they need the Ram. There will always be a market for trucks.
Let GM focus on small cars and let Chrylser have the truck market.
The Ram has been the best thing from Chrysler for the most part for 15 years, the only other ones that might be better have been the 300, Magnum, Charger, Challenger. With gas prices high I think it would be harder to sell a 300 then a truck. You don't go car shopping and see the truck and go ooh, and you don't go truck shopping and see the hatchback and think oooh

 

[EMpower]

Sure by making ugly cars like Dodge magnun and Chrysler 300. Really, you can't make this stuff up.

 

[Gullwing]

300 is not great, but it is not the worst looking car.
Magnum is pretty good looking