By the Numbers - February 2009: Wish It Were A Leap Year Edition

[Bartek S.]

BY THE NUMBERS - February 2009
Brand Vol. % Change Total Sales 2/09 Total Sales 2/08 DSR % Change Daily Avg. 2/09 Daily Avg. 2/08
Acura -41.5% 7,659 13,084 -39.0% 319 523
Audi -24.4% 4,653 6,152 -21.2% 194 246
BMW -37.5% 12,979 20,775 -34.9% 541 831
Buick -51.5% 6,196 12,768 -49.5% 258 511
Cadillac -52.2% 4,666 9,760 -50.2% 194 390
Chevrolet -54.5% 75,555 166,166 -52.6% 3,148 6,647
Chrysler -62.8% 15,519 41,709 -61.2% 647 1,668
Dodge -38.8% 46,590 76,141 -32.3% 1,941 3,046
Ford -48.8% 84,422 164,915 -46.7% 3,518 6,597
GMC -51.2% 16,204 33,237 -49.2% 675 1,329
Honda -37.5% 63,916 102,313 -34.9% 2,663 4,093
HUMMER -68.7% 1,053 3,362 -67.4% 44 134
Hyundai -1.5% 30,62 131,090 2.6% 1,276 1,244
Infiniti -36.8% 6,359 10,068 -34.2% 265 403
Jeep -32.0% 21,941 32,243 -29.1% 914 1,290
Kia 0.4% 22,073 21,988 4.6% 920 880
Lexus -38.4% 13,108 21,277 -35.8% 546 851
Lincoln -41.2% 5,633 9,573 -38.7% 235 383
Mazda -30.4% 16,401 23,548 -27.4% 683 942
Mercedes -23.5% 14,199 18,564 -20.3% 592 743
Mercury -44.6% 5,989 10,806 -42.3% 250 432
MINI -17.2% 2,826 3,415 -13.8% 118 137
Mitsubishi -50.8% 4,484 9,105 -48.7% 187 364
Nissan -37.1% 47,890 76,151 -34.5% 1,995 3,046
Pontiac -40.7% 14,200 23,935 -38.2% 592 957
Porsche -11.5% 1,518 1,715 -7.8% 63 69
Saab -62.8% 482 1,295 -61.2% 20 52
Saturn -57.2% 6,338 14,801 -55.4% 264 592
Subaru 1.4% 13,089 12,906 5.6% 545 516
Suzuki -60.3% 3,495 8,800 -58.6% 146 352
Toyota -40.0% 96,475 160,892 -37.5% 4,020 6,436
VW -17.5% 13,660 16,556 -14.0% 569 662
Volvo -55.3% 3,356 7,505 -53.4% 140 300
COMPANIES
BMW Group -34.7% 15,805 24,190 -31.9% 659 968
Chrysler LLC -44.0% 84,050 150,093 -41.7% 3,502 6,004
FoMoCo -48.4% 99,400 192,799 -46.3% 4,142 7,711
General Motors -52.9% 127,296 270,423 -51.0% 5,304 10,817
Honda America -38.0% 71,575 115,397 -35.4% 2,982 4,616
Nissan NA -37.0% 54,249 86,219 -34.5% 2,260 3,449
Toyota Mo Co -39.8% 109,583 182,169 -37.3% 4,566 7,287

 

[Gullwing]

glad to see everyone is doing well

MB not tooo bad ONLY down 23.5%

 

[conan_55]

Merc only down 23.5%, audi only 24.4%.

How would the BMW "Creative Marketing" explain BMW down 37.5% ??

During these tough times, the old money goes to Merc, and the new money buys an audi.

 

[Merc1]

A bloodbath. Mercedes sold better than VW, BMW and Lexus...is that really correct?

Might as well pull the plug on Saturn now.

I would imagine that Acura's being is going to be called into quesiton this time next year if things don't improve.

Saab? See above about Saturn. Hate to see them go, but they don't have a chance here without some serious help from GM...which itself needs help.


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[Tarek]

No words.

 

[far2000]

a better month for Merc compared 2 there shocking sales last month..Audi nt 2 bad as well..Could there be some big Specials going around?..Guess its Bmw s turn this month for the big drop..........

 

[Matt530i]

Merc only down 23.5%, audi only 24.4%.

How would the BMW "Creative Marketing" explain BMW down 37.5% ??

During these tough times, the old money goes to Merc, and the new money buys an audi.

If you factor in that Z4 sales and 7er sales were basically 0 (21/10 respectively) then BMW sales dropped a comparable -27%. The major factor (imo) in the drop of BMW sales is the X3. It was off 80% and is being killed by the GLK.

 

[Merc1]

Mercedes-Benz Reports February Sales of 14,199


MONTVALE, N.J., March 3 /PRNewswire/ -- Mercedes-Benz USA (MBUSA) today reported February sales of 14,199 vehicles. While sales for the month were down from last year, the company's February volume put it ahead of its mainstream competitors for the month.

A key contributor to February performance was the all-new 2010 GLK350, MBUSA's versatile, compact SUV, which made a strong showing during its first full month on the market with sales of 1,918. The GLK's February sales made it one of the company's top-selling models behind the C-Class (3,990) and E-Class (2,104).

Sales gains were made by the iconic Mercedes-Benz SL and popular CLK models. Sales for the SL-Class increased 26.6 percent for the month with sales of 462 new vehicles (versus 365 vehicles in February 2008). The CLK-Class recorded sales of 1,134 new vehicles, a 15.4 percent increase over the same period last year (983 new vehicles).

Separately, through the Mercedes-Benz Certified Pre-Owned (MBCPO) program, MBUSA sold 5,795 vehicles in February; a 28.3 percent increase compared to February 2008 sales of 4,517 vehicles. Year-to-date sales for the MBCPO program are 12,548, a 54.1 percent increase over 2008 year-to-date sales (8,141 vehicles) during the same timeframe.

Mercedes-Benz USA, headquartered in Montvale, New Jersey, is responsible for the sales, marketing and service of all Mercedes-Benz and Maybach products in the United States. For more than forty years, MBUSA has taken pride in its commitment to the customer by providing superior quality luxury vehicles coupled with outstanding customer support. More information on MBUSA and its products can be found at Mercedes-Benz - Home of C, E, S, CLK, CLS, CL, SLK, SL, SLR, R, GLK, M, GL, G Class and Maybach USA.

http://www.prnewswire.com/


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[Merc1]

BMW Group U.S. Division Reports February Sales


BMW Group sales in the U.S. (BMW and MINI combined) down by 34.7 percent in February 2009 partially due to model year build outs

WOODCLIFF LAKE, N.J., March 3 /PRNewswire/ -- The BMW Group in the U.S. (BMW and MINI combined) reported February sales of 15,805 vehicles, a decrease of 34.7 percent over the 24,190 vehicles sold in the same month of 2008. The BMW Group also reported a year-to-date sales volume of 30,119 vehicles, down 26.8 percent, compared to 41,125 vehicles in the same period of 2008.

BMW Brand Sales

Sales of BMW brand vehicles decreased 37.5 percent in February for a total of 12,979 compared to 20,775 reported in the same month a year ago. BMW sales have been affected by the model build out of the 7 Series (new model launches this month) and the build out of the Z4 (new model launches in May). Year-to-date BMW brand sales were down 28.5 percent, to 25,211 vehicles compared to 35,250 vehicles sold in the same period a year ago.

"February was another downer for the whole market even though it was filled with compelling buys," said Jim O'Donnell, President of BMW of North America, LLC. "While we assume our sales will be affected by the overall economic environment like others, we're now entering a period of a large number of returning lease customers and it's our challenge and opportunity to put them in a new BMW in the coming months and continue to increase our share of the premium market."

BMW Automobile Sales

BMW's automobile sales are down 32.1 percent in February to 10,776 versus 15,869 in the same month of 2008. Year-to-date sales also decreased 27.7 percent, to 19,473 automobiles compared to 26,922 in the first two months 2008.

BMW Sports Activity Vehicle Sales

Sales of BMW Sports Activity Vehicles decreased 55.1 percent in February to 2,203 vehicles over the 4,906 sold in the same month a year ago. Year-to-date, sales of BMW Sports Activity Vehicles were down 31.1 percent, to 5,738 vehicles compared to 8,328 sold in the same period a year ago.

MINI Brand Sales

MINI USA reported sales of 2,826 automobiles, down 17.2 percent from the 3,415 cars sold in February 2008. The drop from last February was driven mainly by the build out phase of the MINI Convertible. The new model will go on sale in the US at the end of March. Year-to-date, the division reported sales of 4,908 automobiles, a decrease of 16.5 percent, compared to the 5,875 cars reported in the first two months of 2008.

"The economy slowed so much in December and January that MINI felt the pain," said Jim McDowell, Vice-President of MINI USA. "In February however, sales were up 36 percent compared to January '09 and we're now seeing some who had been on the sidelines putting their feet back in the water shopping for cars as evidenced by increasing website traffic and online configurations being sent to dealers."


http://www.prnewswire.com/



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[Merc1]

Audi Reports February Sales


- Audi A5 continues strong sales; records 28.6% gain over year earlier.

- Audi expects market share gains in import luxury segment.

- Audi Certified Pre-Owned sales remain solid.

HERNDON, Va., March 3 /PRNewswire/ -- Audi today announced sales for the month of February totaling 4,653 units sold, a decrease from February sales in 2008. Audi predicts an increase in its share of the U.S. luxury vehicle market when all February 2009 sales are reported compared to year-earlier results. This increase continues a consistent climb by Audi in market share over the course of last year and again this January.

The Audi A5 continued to post increases over last year. The A5 recorded 494 units sold in February 2009, an increase of 28.6% over the previous February. Coupled with January sales, the Audi A5 is outselling its 2008 pace by 51.1% with 1,097 units sold this year to date.

"While the global outlook is challenging, we feel well-prepared and our focus is to catch the attention of consumers who are in the market for new or pre-owned vehicles," said Johan de Nysschen, President, Audi of America. "The fact that we've gained market share nearly every month over the past year is an indication that our messages of efficiency, design and innovation are connecting with consumers."

Audi Certified Pre-Owned (CPO) sales maintained solid numbers regardless of the difficult market. Audi recorded 2,467 CPO units sold this February.

ABOUT AUDI

Audi of America Inc. and its 270 dealers offer a full line of German-engineered luxury vehicles. The Audi line up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth.


PR Newswire - news distribution, targeting and monitoring


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[Centurion]

Shocking that Porsche sales weren't down like 40 percent as their cars are very niche, the facelifted Boxster and Cayman might have given a nice bump in sales.

 

[cawimmer430]

Only Subaru saw an increase in sales. 1.4% - amazing considering the tough times.

Kia too.

 

[Merc1]

The numbers by segment:

Entry CUV
1. GLK - 1,918
2. EX - 880
3. RDX - 709
4. Q5 - 627
5. X3 - 267
6. XC60 - 235

Pre-Entry-Level
1. TSX - 2,293
2. 1-Series - 853
3. C30/S40/V50 - 819
4. A3 - 192

Entry-Level
1. 3 - 6,414
2. C - 3,990
3. CTS - 3,259
4. G - 3,045
5. A4/5 - 2,696
6. ES - 2,575
7. TL - 2,490
8. IS - 2,147
9. MKZ - 1,145
10. 9-3 - 414
11. S60 - 273

Mid-Level
1. 5 - 3,191
2. E - 2,104
3. MKS - 1,346
4. M - 1,107
5. S80 - 671
6. GS - 595
7. A6 - 445
8. STS - 357
9. RL - 186
10. 9-5 - 68

Flagship
1. S-Class - 985
2. LS - 700
3. A8/S8 - 75
4. 7-Series - 10

(Found this on AutoLies so beware if there are descrepancies)


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[cawimmer430]

The numbers by segment:

Flagship
1. S-Class - 985
2. LS - 700
3. A8/S8 - 75
4. 7-Series - 10

AMEN

 

[LaArtist]

^that has to be the old 7er..

PS
nice to see GLK dominating

 

[Gullwing]

^that has to be the old 7er...

No that is the new one, no one likes that POS

 

[LaArtist]

^man who knows times are hard..lol

 

[Benzboi_inoz]

AMEN

Hmm. Is that a *cough* Lexus I see in Second place Christian?


Best

Jon...

 

[cawimmer430]

Hmm. Is that a *cough* Lexus I see in Second place Christian?


Best

Jon...

I am taking it as a good sign, the S-Class outselling the LS for one month. It also says something about Mercedes buyers - they can afford it and aren't as value-conscious as your typical Lexus buyers. One reason why Lexus is also so successful, because of all those accountants out there!

 

[Poverty]

No that is the new one, no one likes that POS

I saw a new one on the roads the other day and I was like omg that is one ugly land yacht!