Brendan Moore
Precision Tuner
BY Andy Bannister
Remember the halcyon days of a few months ago when the main cloud on the horizon for many auto companies was the threat of a future onslaught from China?
Economic reality has hit home since then, with considerably more troubles nearer at hand to contend with, but that doesn’t mean the challenge from the east has gone away.
With its market so far less affected by the slump, and the domestic industry not dependent on exports to western countries, China seems to be continuing its policy of cautious advance in the hope of securing its place in the global motor industry's new world order.
Bulgaria, one of the few European Union countries without a car plant currently, is one such example. The Balkan state, which has been growing fast and is soon to adopt the euro as its national currency, is being targeted by China's largest SUV maker, Great Wall Motor.
Rest of article
Remember the halcyon days of a few months ago when the main cloud on the horizon for many auto companies was the threat of a future onslaught from China?
Economic reality has hit home since then, with considerably more troubles nearer at hand to contend with, but that doesn’t mean the challenge from the east has gone away.
With its market so far less affected by the slump, and the domestic industry not dependent on exports to western countries, China seems to be continuing its policy of cautious advance in the hope of securing its place in the global motor industry's new world order.
Bulgaria, one of the few European Union countries without a car plant currently, is one such example. The Balkan state, which has been growing fast and is soon to adopt the euro as its national currency, is being targeted by China's largest SUV maker, Great Wall Motor.
Rest of article
