Bugatti CEO: Absolutely no smaller, lower-cost Bugatti planned


siko

Tire Trailblazer
CEO: Absolutely no smaller, lower-cost Bugatti planned

Like so many rumors in the automotive industry, speculative stories about a new lower cost Bugatti model have popped up and died repeatedly. This time, the nail is in the coffin. According to Bugatti's new CEO Franz-Josef Paefgen, there will not be a Bugatti model priced below the $1.4 million Veyron.


"There will be no smaller Bugatti," Paefgen assured The Car Connection in the most blunt denial to date. If a second car comes to market, it will be in the same market segment as the current car."

Leaving no room for misinterpretation, Paefgen stated the second model would be "extremely exclusive" with overall unit production in the "hundreds, not thousands."

[Source: LLN]
 
I think this is wise. The mystique of Bugatti owes a great deal to its ultra-exclusivity.
 

Bugatti

Bugatti Automobiles S.A.S. is a French luxury sports car manufacturer. The company was founded in 1998 as a subsidiary of the Volkswagen Group and is based in Molsheim, Alsace, France. The original Bugatti automobile brand was established by Ettore Bugatti (1881-1947) in 1909 at Molsheim and built sports, racing and luxury cars. In November 2021, the company became part of Bugatti Rimac, a joint venture between Rimac Group and Porsche AG.
Official website: Bugatti

Trending content

Latest posts


Back
Top