BMW USA releases a trio of viral videos to sell extended warranty


Human

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Videos hold to a theme of 'keep it natural' by urging customers to stay with BMW original parts and service

BMW USA has released a trio of viral promotional videos to sell its extended warranty program.

The videos all harp on a theme of "keeping your BMW as nature intended" while showcasing strange breeds of animals such as a zebra-horse.

BMW USA really wants all BMW drivers to use their pricey dealer services over your local I-can-fix-anything mechanic.


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BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)

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