BMW tops Mercedes and Audi in 2010 passenger car sales

[Human]

The battle of the Big 3 premium brands rages on. And, once again, BMW is on top.

BMW beat out its arch-rivals Audi and Mercedes-Benz for the title of global leader in premium brand sales for 2010. BMW AG sold 1,224,280 units last year, up 14.6 percent over 2009. BMW Group, which includes the MINI and Rolls-Royce brands, sold a total of 1.46 million units with global sales up 13.6 percent on 2009 figures.

The Mercedes-Benz brand came in second with 1.17 million unit sales in 2010, a rise of 15.3 percent over the previous year. Including the Smart brand, which saw an astounding drop of 17 percent, Daimler's car sales rose 12 percent in 2010 to 1.27 million.

Audi placed third, but the VW Group premium brand also saw a 15 percent rise in sales with 1.09 million units for 2010.

The boost in sales seen by all three automakers was mainly the result of a rebounding market in the United States and exponential growth in China.

BMW and MINI sold 168,000 units in China in 2010, a rise of 86.7% over 2009.

BMW Group's volume, larger than its own prediction of 1.4 million units, was boosted by a new 5-Series which increased deliveries more than 22 percent over the previous model in 2009. BMW sold 211,968 units of the 5-Series in 2010.

"2010 was a very successful year for us. We are "spot on" with our new models and are building the cars people desire," said Ian Robertson, sales and marketing chief at BMW, at the Detroit auto show.

SOURCE: WORLDCARFANS.COM

 

[PanterroR]

That's good news!

Human, source of these news?

 

[Bartek S.]

Audi

Historic Record Year for AUDI AG


Mercedes
December 2010 % change Jan.-Dec. 2010 % change
Mercedes-Benz 108,100 +10.6 1,167,700 +15.3
Smart 7,600 -23.7 97,500 -16.6
Mercedes-Benz Cars 115,700 +7.4 1,265,200 +12.0

Mercedes-Benz sales by market

Western Europe 45,400 -7.8 556,800 +1.0
- of which Germany 21,300 -3.9 265,000 -0.2
NAFTA 23,400 +3.9 249,600 +13.7
- of which U.S. 20,100 +0.3 216,400 +13.6
Asia/Pacific 29,000 +47.3 265,200 +60.4
- of which Japan 3,100 -8.1 30,300 +8.3
- of which China 18,300 +93.5 148,400 +111.6
2010 Mercedes-Benz Sales up 15 Percent Worldwide | eMercedesBenz


BMW
BMW Group sales in / up to December 2010 at a glance

In December 2010, Comp. to previous year, Up to/incl. December 2010, Comp. to previous year
BMW Group Automobiles
141,358 +14.2% 1,461,166 +13.6%
BMW 115,570 +10% 1,224,280 +14.6%
MINI 25,359 +38.3% 234,175 +8.1%
Rolls-Royce Motor Cars 429 +16.9% 2,711 +170.6%
BMW Motorcycles 3,764 -29.8% 98,047 +12.3%

https://www.press.bmwgroup.com/pres...lId=6&id=T0093994EN&left_menu_item=node__2201

 

[Star&Car]

Mecedes last year sold 25,000 S-classes in China,bmw got a lower number with 7 eventhough its relatively new..

 

[LaArtist]

^they cant beat the S class..

MB did really well this year..they are closing the gap..

 

[PanterroR]

Mecedes last year sold 25,000 S-classes in China,bmw got a lower number with 7 eventhough its relatively new..

I don't expect it to happen anywhere, not only in China and not in many years to come, but S & 7 aren't the only ones and definitely not the ones bringing most of the cash to their companies.

I applaude to the fact that BMW won in global sales against their biggest competition in these fvcked up times (read: crisis and recession everywhere).

Kudos to them, and i'll give them some money too this year...

 

[Dave1984]

Mecedes last year sold 25,000 S-classes in China,bmw got a lower number with 7 eventhough its relatively new..

From manufacturers' press releases (global sales in 2010):
S-Class: 66,500
7-Series: 65,814

 

[PanterroR]

WoW! It's seems that pig nose is doing good, actually-very good...

 

[Zafiro]

WoW! It's seems that pig nose is doing good, actually-very good...

The sales are better than previous 7er. Thats what really matters

 

[HighestOfHigh]

Sales is wonderful and everything, but I still like to know who made the bigger profit.....

 

[Dave1984]

The sales are better than previous 7er.

True. I've read this is a new sales record for the 7-Series, breaking the previous record held by E65 7-Series (57,800 units sold in 2003). The total F01 sales are better than the E65 sales at the same life cycle point as well.

 

[PanterroR]

The sales are better than previous 7er. Thats what really matters

Yep...

Plus, only 686 less than mighty S class' and we must not forget that those numbers include even the FL S class, IS something against MB's biggest pride.

 

[Tarek]

Kudos to them, and i'll give them some money too this year...

getting a new X5 old friend?

Yep...

Plus, only 686 less than mighty S class' and we must not forget that those numbers include even the FL S class, IS something against MB's biggest pride.

Well bear in mind that S sales is with the old engines..expect better sales when the new 300+hp and TT V8 arrive for 2011.

Plus sales aside we know who is the undisputed king of the upper class.

 

[PanterroR]

getting a new X5 old friend?

One number up...

Well bear in mind that S sales is with the old engines..expect better sales when the new 300+hp and TT V8 arrive for 2011.

Nah, i won't buy that excuse... S class is facelifted and have more engines to offer than 7er, plus the AMGs...

At least once you can say good job because as stated above, only 686 more in S' favor, that was never the case ever since both cars exist...

 

[Tarek]

One number up...Nah, i won't buy that excuse... S class is facelifted and have more engines to offer than 7er, plus the AMGs...

At least once you can say good job because as stated above, only 686 more in S' favor, that was never the case ever since both cars exist...

Leave the AMGs out..their sales are irrelevant here.

But on a serious note i think the new engines is gonna help pick up more sales..anyway it's S-Class last year of production things will be the toughest of course.

 

[LaArtist]

One number up...



Nah, i won't buy that excuse... S class is facelifted and have more engines to offer than 7er, plus the AMGs...

At least once you can say good job because as stated above, only 686 more in S' favor, that was never the case ever since both cars exist...

It has been the case..infact the old 7er even outsold the W220 in its last year of production..

Thing is.. the S class is shit old now..and still sells most

And MB had the largest growth YTD of the big 3

Thats something i can say good job to

 

[PanterroR]

@ Tarek: Irrelevant? Maybe that 686 number goes on AMGs and i'm sure they've sold more than that, so yes, they're relevant for MB and S, at least vs. BMW and 7 series in 2010 global sales.

@TA: i would like to see link to that info, E65 beating W220 in global sales.

Yes, the largest growth is something to

.

 

[Tarek]

Irrelevant? Maybe that 686 number goes on AMGs and i'm sure they've sold more than that, so yes, they're relevant for MB and S, at least vs. BMW and 7 series in 2010 global sales.

Yeah u maybe right..btw we forgot to mention that the 7er is cheaper than the S..maybe that's a reason of the close up in sales?

 

[Padi]

One number up...:

Good to hear! A 50i I reckon? anyway, back on topic these are great numbers from BM and I'm sure next year will be even better

 

[PanterroR]

Yeah u maybe right..btw we forgot to mention that the 7er is cheaper than the S..maybe that's a reason of the close up in sales?

Yeah, how much? 50k? Give me a break, please...

Don't bother anymore, i'm more than satisfied with everything and in any case 7er is the last car from BMW's line-up i'll be in a market for at least another 25 years...

Good to hear! A 50i I reckon?

Yep....