BMW to create a new brand + Saab and Volvo intresting


Just noticed that now. Why is the MINI platform that expensive? Because it is only limited to a few variation?


Exactly. Not that MINI is not profitable .. it's just not profitable enough. Due limited model variants. And since the MINI brand and products are specific an inflation of MINI models (eg. to exceed the magic 500k mark annually) could hurt the brand.



You know, I'd much rather see them co-operating heavily with Daimler than go buying either Saab or Volvo.


I agree. I would like to see the money to be invested in Daimler shares instead. :D
 

BMW

Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany. The company was founded in 1916 as a manufacturer of aircraft engines, which it produced from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)

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