Woodcliff Lake, NJ – January 5, 2026… BMW of North America today reported full year 2025 and Q4 2025 sales results for the BMW and MINI brands in the U.S.
BMW Brand.
BMW set a new all-time U.S. sales record in 2025 — the third consecutive year of record performance — with 388,897 vehicles sold, up 4.7% vs. 2024. In the fourth quarter of 2025, BMW sales in the U.S. totaled 113,512 vehicles, a 3.4% decline from the 117,506 vehicles sold in the fourth quarter of 2024.
“Achieving a new sales record for the third consecutive year—during the same year we celebrated our 50th anniversary in the United States—marks an exciting and proud milestone for BMW in the U.S.,” said Sebastian Mackensen, President and CEO, BMW of North America. “This sustained success reflects the strength of our dealer network, the strong appeal of our product lineup, and our technology-open approach. In 2025, we took an important step toward the future with the introduction of the Neue Klasse globally, and now we are looking ahead to the U.S. market launch of the all-new BMW iX3 later this year. Whether internal combustion engine, plug-in hybrid, or fully electric, we remain committed to giving our customers the freedom to choose the BMW and drivetrain that best fits their preferences and needs.”
Table 1: New Vehicle Sales BMW of North America, LLC, Q4 & Full Year 2025.*
Q4 2025 | Q4 2024 | % | YTD 2025 | YTD 2024 | % | |
BMW passenger cars | 44,290 | 51,263 | -13.6% | 172,155 | 163,752 | +5.1% |
BMW light trucks | 69,222 | 66,243 | +4.5% | 216,742 | 207,594 | +4.4% |
TOTAL BMW | 113,512 | 117,506 | -3.4% | 388,897 | 371,346 | +4.7% |
TOTAL MINI | 6,887 | 8,748 | -21.3% | 28,749 | 26,299 | +9.3% |
BMW Electric and Plug-In Hybrid Electric Vehicle Sales.
For the full year 2025, BMW battery electric vehicle (BEV) sales totaled 42,484 vehicles, a decrease of 16.7% compared to the 50,981 vehicles sold in 2024. This result mirrors the broader U.S. market, where BEV demand softened over the course of the year, particularly in the fourth quarter. In the fourth quarter of 2025, BMW BEV sales totaled 7,557 vehicles, a 45.5% decrease from the 13,876 BEVs sold in the fourth quarter of 2024.
At the same time, demand for electrified options remained strong as more customers opted for plug-in hybrid models. The company sold 25,351 plug-in hybrid electric vehicles in 2025, an increase of 30.7% over the 19,398 plug-in hybrid electric vehicles sold in 2024.
Table 2: BMW Electric Vehicle Sales Q4 & Full Year 2025.*
Q4 2025 | Q4 2024 | % | YTD 2025 | YTD 2024 | % | |
i4 | 3,395 | 5,737 | -40.8% | 20,114 | 23,403 | -14.1% |
i5 | 987 | 2,987 | -67% | 6,877 | 8,763 | -21.5% |
i7 | 466 | 938 | -50.3% | 2,905 | 3,431 | -15.3% |
iX | 2,709 | 4,214 | -35.7% | 12,587 | 15,383 | -18.2% |
TOTAL BEV | 7,557 | 13,876 | -45.5% | 42,484 | 50,981 | -16.7% |
TOTAL PHEV | 7,141 | 9,592 | -25.6% | 25,351 | 19,398 | +30.7% |
MINI Brand.
On the strength of a refreshed product portfolio, MINI sales in the U.S. totaled 28,749 vehicles in 2025, an increase of 9.3% compared to the 26,299 vehicles sold in 2024. MINI sales in the U.S. totaled 6,887 vehicles in the fourth quarter of 2025, a decrease of 21.3% vs the 8,748 vehicles sold in the fourth quarter of 2024.
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* The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q4 2025 report occurred between October 2, 2025, and January 2, 2026. The sales of BMW passenger cars and light trucks and MINI passenger cars reflected in the full year 2025 report occurred between January 3, 2025 and January 2, 2026.
BMW Group PressClub USA
