bmer
Tire Trailblazer
04/21/2009, 10:04 AM
By Andrew Ganz
BMW is taking advantage of what it predicts to be a temporary lull in new car sales by investing about $300 million into refurbishing and expanding its 338 United States showrooms. The automaker says that this latest push is on top of the $2.2 billion it has invested over the last nine years.
BMW hopes that the improved showrooms will lure more buyers and increase dealer profitability, an essential part of the customer satisfaction equation.
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