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BMW has lately been a favorite target of armchair design critics. But while it might appear to be losing the battle, it seems to be winning the war, racking up an impressive collection of awards from those who actually know design. The latest round of honors come by way of the red dot Awards for excellence in design. In total, six vehicles designed by BMW or its DesignworksUSA subsidiary will receive the coveted awards, with two of these recognized as the “best of the best” in the category of automotive, transport and caravan design.
The BMW 3 Series convertible and G 450 X motorcycle both received special recognition in an already impressive field of finalists. The new X5 sport activity vehicle and 1 Series coupe are among the thirty products to make the cut, as is the Rolls-Royce Phantom Drophead Coupe and BMW’s HP2 Sport motorcycle. BMW’s DesignworksUSA also mastered sea and air, winning awards for the Zeydon Z60 luxury yacht and the interior of the Embraer MSJ business jet.
The jury also recognized several “honorable mentions” for the first time in its 53-year history, and the BMW Group was on the receiving end here as well. The M3 coupe, the MINI Clubman and the F 800 GS motorcycle received special mention for their successful design solutions.
The red dot Awards will be handed out on June 23, 2008 at the Aalto Theatre in Essen, Germany
Source - MWERKS: BMW Group Wins “Best of the Best” Design Award



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