BMW 335d and X5d US Pricing Announced
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siko
Tire Trailblazer
Yes, I am aware of that... but 4.5k for engine alone is not acceptable.
On a standard 3-year lease of 20k per year you will probably not even break even in terms of fuel savings vs. price markup... and have crappier performance. No point.
chonkoa
Aerodynamic Artisan
The present leadership of BMW USA does have some issue. Honestly, they do come across as a group that feels their products will sell regardless of the competition.
$4K premium is simply a fraud.
They need somebody that fully understands the market because I think they will slowly price themselves out of the market.
$4K premium is simply a fraud.
They need somebody that fully understands the market because I think they will slowly price themselves out of the market.
go0gle
Tarmac Traveler
for various questionable reasons diesel is more expensive that petrol in the US. I saw premium petrol for 2.40/gal vs. 3.00/gal for diesel today. Completely opposite to what you will se across Europe…and probably everywhere else in the world. And on top of that you have to pay 4k premium for 335d ? No..
The diesel gets better mileage than the petrol engine for sure but you are not looking at any savings really.
I was really surprised to find out that the Sprinter that Mercedes sells in the US also comes with a V6 petrol engine! I don’t think you can get that anywhere in the EU but it kind of makes sense for them to do that I guess
The diesel gets better mileage than the petrol engine for sure but you are not looking at any savings really.
I was really surprised to find out that the Sprinter that Mercedes sells in the US also comes with a V6 petrol engine! I don’t think you can get that anywhere in the EU but it kind of makes sense for them to do that I guess
Merc1
Premium
BMW: Plump Price Premium for U.S. Diesels -- but Tax Break, Too
Sure, BMW North America Inc. is going to charge more for the diesel-engine versions of the 2009 3 Series sedan and X5 crossover when they show up in U.S. dealerships late this year.
Whether the diesel price premium is reasonable or outrageous depends on what you're using for comparison.
In a Web teleconference with automotive reporters, BMW announced the diesel-powered 335d, which delivers 23 mpg in the city and a fat 36-mpg highway rating and runs a six-second 0-60-mph time, will start at $44,725. That's $10 grand more expensive than the least-expensive 3 Series, the $34,225 328i.
But the more performance-equivalent model -- and one more likely to be closer to the diesel-engine 335d on an equipment-adjusted basis -- is the 300-horsepower 335i, and it starts at $40,925. Compared to the best gasoline-engine 3 Series -- and factoring in its standard-equipment six-speed automatic transmission ($1,200) -- the coming diesel-engine 3 Series is around $2,800 more.
The price-bandwidth comparison is narrower for BMW's other pending diesel-engine model, the X5 XDrive 35d: it starts at $52,025, compared with a gasoline six-cylinder X5 XDrive 30i at $47,925 and the V8 X5 XDrive 48i at $56,625.
The "diesel premium" nonetheless is far from negligible for either model: a minimum of almost $2,800 for the 3 Series car and around $4,100 for the X5 crossover. Tax incentives will reduce the bite, however: the 335d qualifies for a $900 tax rebate and the X5 nets a $1,550 tax cut.
Much of the diesels' extra cost can be attributed to the added beefiness and complexity of the engine itself -- a marvelously engineered inline six-cylinder with twin turbochargers to help it churn out 265 horsepower and (note how we will not say "whopping," even though it is) 425 lb-ft of torque. But the urea-injecting selective catalytic reduction emissions-control system that enables both new diesel-engine BMWs to be sold nationwide is expensive, too.
Much speculation about pricing also surrounded the long decline of the dollar versus the euro. Despite hedging by many European automakers, the dollar's weakness had been causing considerable consternation about pricing; the dollar's recent and marked strengthening, combined with the fact the X5 is assembled in the U.S., likely produced a diesel premium that is at least palatable.
The fuel economy comparison appears to favor BMW's assertion that diesel deserves a meaningful role in a U.S. vehicle market that has quickly recalibrated toward fuel-economy and environmental emphasis. The 335d's 23/36 rating compares with 17/26 for the gasoline 335i -- better than 30 percent improvement in city driving and almost 40 percent on the highway.
The X5 XDrive 35d, says BMW, will generate a 19/26 rating -- a plump increase over the 15/21 mpg for X5 with a six-cylinder gasoline engine and a significant hike over the 14/19 consumption of the V8-powered X5.
BMW executives say that although the fluctuating price of diesel fuel remains a concern for those doing the math of the whole thing, they expect the current prevailing premium for diesel fuel (compared with historical norms) to recede to more consistent levels. That means, like competing powertrain engineers have told AutoObserver, they expect diesel-fuel pricing to soon settle around the price of premium-unleaded gasoline.
BMW's officials say they will watch demand for the first two diesel models -- BMW did not yet indicate when the vehicles will first be available in U.S. showrooms, saying dealers will have demo models by the end of the year -- in order to gauge the possibility for introducing other diesel-engine models for the U.S.
BMW shied away from providing a forecast of diesel-vehicle sales for the U.S., however. Diesels currently account for about 40 percent of BMW's worldwide sales, and a major 67 percent of its sales in Europe.
Although diesels have negative perceptions to overcome in the U.S. and must fight for their environmental chops with more-popular hybrid-electric technology, BMW U.S. Holding chairman and CEO Jim O'Donnell says that despite diesel fuel's recent high pricing, diesel technology still provides a "net benefit in operating costs" when compared with hybrids.
BMW: Plump Price Premium for U.S. Diesels -- but Tax Break, Too - Auto Observer
Not as bad a premium as first thought when you crunch the numbers.
M
Sure, BMW North America Inc. is going to charge more for the diesel-engine versions of the 2009 3 Series sedan and X5 crossover when they show up in U.S. dealerships late this year.
Whether the diesel price premium is reasonable or outrageous depends on what you're using for comparison.
In a Web teleconference with automotive reporters, BMW announced the diesel-powered 335d, which delivers 23 mpg in the city and a fat 36-mpg highway rating and runs a six-second 0-60-mph time, will start at $44,725. That's $10 grand more expensive than the least-expensive 3 Series, the $34,225 328i.
But the more performance-equivalent model -- and one more likely to be closer to the diesel-engine 335d on an equipment-adjusted basis -- is the 300-horsepower 335i, and it starts at $40,925. Compared to the best gasoline-engine 3 Series -- and factoring in its standard-equipment six-speed automatic transmission ($1,200) -- the coming diesel-engine 3 Series is around $2,800 more.
The price-bandwidth comparison is narrower for BMW's other pending diesel-engine model, the X5 XDrive 35d: it starts at $52,025, compared with a gasoline six-cylinder X5 XDrive 30i at $47,925 and the V8 X5 XDrive 48i at $56,625.
The "diesel premium" nonetheless is far from negligible for either model: a minimum of almost $2,800 for the 3 Series car and around $4,100 for the X5 crossover. Tax incentives will reduce the bite, however: the 335d qualifies for a $900 tax rebate and the X5 nets a $1,550 tax cut.
Much of the diesels' extra cost can be attributed to the added beefiness and complexity of the engine itself -- a marvelously engineered inline six-cylinder with twin turbochargers to help it churn out 265 horsepower and (note how we will not say "whopping," even though it is) 425 lb-ft of torque. But the urea-injecting selective catalytic reduction emissions-control system that enables both new diesel-engine BMWs to be sold nationwide is expensive, too.
Much speculation about pricing also surrounded the long decline of the dollar versus the euro. Despite hedging by many European automakers, the dollar's weakness had been causing considerable consternation about pricing; the dollar's recent and marked strengthening, combined with the fact the X5 is assembled in the U.S., likely produced a diesel premium that is at least palatable.
The fuel economy comparison appears to favor BMW's assertion that diesel deserves a meaningful role in a U.S. vehicle market that has quickly recalibrated toward fuel-economy and environmental emphasis. The 335d's 23/36 rating compares with 17/26 for the gasoline 335i -- better than 30 percent improvement in city driving and almost 40 percent on the highway.
The X5 XDrive 35d, says BMW, will generate a 19/26 rating -- a plump increase over the 15/21 mpg for X5 with a six-cylinder gasoline engine and a significant hike over the 14/19 consumption of the V8-powered X5.
BMW executives say that although the fluctuating price of diesel fuel remains a concern for those doing the math of the whole thing, they expect the current prevailing premium for diesel fuel (compared with historical norms) to recede to more consistent levels. That means, like competing powertrain engineers have told AutoObserver, they expect diesel-fuel pricing to soon settle around the price of premium-unleaded gasoline.
BMW's officials say they will watch demand for the first two diesel models -- BMW did not yet indicate when the vehicles will first be available in U.S. showrooms, saying dealers will have demo models by the end of the year -- in order to gauge the possibility for introducing other diesel-engine models for the U.S.
BMW shied away from providing a forecast of diesel-vehicle sales for the U.S., however. Diesels currently account for about 40 percent of BMW's worldwide sales, and a major 67 percent of its sales in Europe.
Although diesels have negative perceptions to overcome in the U.S. and must fight for their environmental chops with more-popular hybrid-electric technology, BMW U.S. Holding chairman and CEO Jim O'Donnell says that despite diesel fuel's recent high pricing, diesel technology still provides a "net benefit in operating costs" when compared with hybrids.
BMW: Plump Price Premium for U.S. Diesels -- but Tax Break, Too - Auto Observer
Not as bad a premium as first thought when you crunch the numbers.
M
Mr Robert
Kraftwagen König
At least here in Sweden the 335d is only available with an automatic gearbox. That is a SEK 21 000 (€ 2,200 or $ 2,800) option. Not that the markets compare (the steptronic is apparently a $ 1,325 option in the states).
siko
Tire Trailblazer
Good point about the tranny, so this indicates a smaller and more reasonable difference.
warot
Track Technician
If you take a 335i with AT, and compare it to the 335d with the tax incentives (about $1300 I believe)... where are you left? Maybe BMW do know what they are doing 
If you are planning to keep this car for a while, the diesel does make sense. Better mileage, effortless highway cruising, a very durable engine...
If you are planning to keep this car for a while, the diesel does make sense. Better mileage, effortless highway cruising, a very durable engine...
The pricing was just released for Canada.
$49,700 for the 335d ($48,900 335i)
$62,200 for the xDrive 35d ($58,200 for the xDrive 35i)
I'll wait to see the option list for the diesels, but this looks like quite a large gap. MB only charges $2,300 more for an E320 diesel vs. an E300.
$49,700 for the 335d ($48,900 335i)
$62,200 for the xDrive 35d ($58,200 for the xDrive 35i)
I'll wait to see the option list for the diesels, but this looks like quite a large gap. MB only charges $2,300 more for an E320 diesel vs. an E300.
bmer
Tire Trailblazer
Is X5 xDrive35i available in Canadian market?
Sorry, it should have read xDrive30i.
siko
Tire Trailblazer
From what I've noticed on the 3er Canadian option lists, here are the differences in standards equipment:
335d
* standard auto tranny (+1,600 for 335i)
335i
* Dakota leather (Premium Package +2,800 for 335d)
* Adaptive headlights (not offered on 335d)
* Bluetooth wireless technology (Premium Package +2,800 for 335d)
So to compare the gap for real:
Base >> 49,700 - 48,900 = 800
Options >> -1,600 + 2,800 = 1,200
... so realistically, you end up paying more or less 2,000 bucks extra for the diesel in Canada for similar equipment.
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BMW
Bayerische Motoren Werke AG, abbreviated as BMW is a German multinational
manufacturer of luxury vehicles and motorcycles headquartered in Munich, Bavaria, Germany.
The company was founded in 1916 as a manufacturer of aircraft engines, which it produced
from 1917 to 1918 and again from 1933 to 1945.
Official website: BMW (Global), BMW (USA)
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