BMW 1-Series Pricing Released

[Merc1]

BMW announced pricing for the 2008 1 Series Coupe this afternoon at the 2007 LA Auto Show. When the coupe hits dealerships in the spring of '08, expect the 128i to start at $29,375 and 135i at $35,675. Tom Purves, chairman and CEO of BMW also announced that a 1 Series convertible will be shown at the Detroit auto show.

Purves, with the new M3 sedan and coupe in the background, ended the presentation by revealing that the concept BMW CS will be built. And it will slate into the family tree just above the 7 Series. -- Mike Schmidt, Vehicle Testing Coordinator


Straightline - 2007 LA Auto Show: 2008 BMW 1 Series


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[siko]

36k for the 135i is a bit bullshit! The 335i sedan is is 39k, the coupe is 41k.

I wonder how ridiculous the Canadian prices will be!?

 

[Zafiro]

Well, the 135i is standard equipped with six piston Brembo brakes and M-package is included

 

[siko]

Well, the 135i is standard equipped with six piston Brembo brakes and M-package is included

That's why I said "a bit bullshit"... otherwise I would have said wrote BULLS... in caps!

Anyhow, I'll really start bitching once I see the Canadian prices... it's hard for me to jusge US prices since the markets are different.

 

[EMpower]

135i pricing is high. After loading with options it will be in 3-series range.

 

[Sunny]

35K is about where I expected it. Though they could have pleasantly surprised me by pricing it $34,675 instead.

 

[Zafiro]

135i pricing is high. After loading with options it will be in 3-series range.

but 3er will cost more with extra option as well and M-package isnt included for 3er. Also 3er doesnt have Brembo brakes as a standard.

 

[Merc1]

Press Release

The BMW 1 Series Coupe, which draws inspiration from the iconic BMW 2002 of some 40 years ago, has made its North American debut at the Los Angeles Auto Show. By combining sporty rear-wheel-drive dynamics, agile handling, powerful engines and seating for four, the 1 Series Coupe will reinvent the niche created by the legendary BMW 2002.

On sale in the spring of 2008, the 1 Series Coupe will be available in two versions; the 128i and the 135i. Powered by a 3.0-liter, 230 horsepower inline 6-cyinder engine that generates 200 lb-ft of torque, the 128i Coupe will feature Valvetronic valvetrain management and aluminum/magnesium contruction-core elements of BMW's EfficientDynamics.

The powerful 135i Coupe features BMW's twin-turbocharged 3.0-liter inline six-cylinder engine that produces 300 horsepower and an incredible 300 lb-ft of torque from as low as 1,400 rpm. With its direct piezo gasoline injectors, twin low-mass turbochargers and air-to-air intercooling, optimum performance and economy is achieved with no loss in engine response. For the 135i Coupe, acceleration from 0-62 mph is accomplished in 5.3 seconds and top speed is electronically limited to 155 mph. Both engines feature on-demand engine coolant pumps that improve fuel economy and reduce parasitic losses for increased output.

Handsome looks with sporting intentions

The new 1 Series Coupe combines unique, dynamic and unmistakable design elements with a powerful and muscular body. The greenhouse with its characteristic "Hofmeister kink" is moved rearward and offers a particularly nimble look with its long hood. The short overhangs, long wheelbase and large frameless doors sit on a body with a striking shoulder line for a modern interpretation of BMW's characteristic look. On the 135i Coupe, an M Aerodynamic Kit is standard.

The 1 Series boasts an aggressive rear end styling. The trunklid has an integrated spoiler chiselled into the rear end of the car to accentuate the short rear section. On the 135i, an additional lip spoiler provides greater downforce on the rear end at high speeds.

Luxurious interior appointments with today's technology

The innovative interior design incorporates high-quality and sophisticated trim elements with luxurious upholstery and color choices. A 60/40 split rear seat is standard. The control console for the entertainment and air conditioning functions is integrated smoothly and harmoniously into the dashboard through its soft radii and flowing surfaces. The controller featured in the iDrive system with the optional Navigation system is integrated in the center console, again following BMW's characteristic philosophy. Galvanized pearl gloss surfaces adorn the interior door handles, the glove compartment handle, the radio's rotary knobs, the knobs of the automatic air conditioning system, the iDrive Controller, and the ornamental trim strips featured on the sports steering wheel.

The BMW 1 Series Coupe is available with a choice of two upholstery options-sporty and comfortable Leatherette or rich Boston Leather. Boston Leather upholstery adds further style to the high-quality impression of the interior. And as a practical feature, map pockets are integrated in the lower part of the doors. The optional Sport Package includes sports buckets seats with enhanced side support and are finished in highly distinctive leatherette materials or Boston leather.

Enhanced iDrive and integration of an external MP3 player

BMW's iDrive is included with the optional navigation system. It enables the driver to control all secondary and comfort functions such as communication, air conditioning, entertainment and navigation functions easily and conveniently.

This latest version of iDrive is equipped with six Programmable Memory Keys that allow the driver to program functions that are used particularly often such as navigation destinations, radio stations or specific telephone numbers. Touch-sensative sensors on these buttons preview the function on the iDrive screen before the button is depressed. This allows the driver to choose the stored function safely and conveniently, keeping his or her eyes on the road in the process.

A wide choice of audio and communication are also available, never before seen in the compact performance market. These features include SIRIUS satellite radio, HD radio, Premium Sound system and Bluetooth interface. For simple and straightforward connection of an MP3 player, an Auxiliary input jack is standard, and a USB port for direct control of an Apple iPod or iPhone media player is available as an option.

High-tech suspension with newly-developed differential

In typical BMW style, the new BMW 1 Series Coupe transmits the power of the engine to the rear wheels. This design concept and configuration - engine at the front, drive wheels at the rear - guarantees optimum traction, good weight distribution front-to-rear, excellent directional stability, and predictable handling.

The new 1 Series Coupe has a sophisticated suspension system with an aluminium double-pivot front suspension and a five-link fully independent rear suspension in lightweight steel. BMW's Dynamic Stability Control (DSC) also includes a Dynamic Traction Control (DTC) function that provides electronic intervention to prevent loss of vehicle control, but at a higher threshold before activation. Active Steering, a variable ratio steering system exclusive to BMW, is available as an option.

M-inspired performance for the 135i Coupe

The 135i Coupe offers more performance and a striking look thanks to M-inspired components. Features include an Aero kit for additional downforce at speed, better brake cooling and enhanced aesthetics while the Sports Suspension offers higher traction and reduced body roll with 18-inch wheels and performance tires. The Sports Suspension also includes with a high-performance brake system incorporating six-piston fixed calipers on the front and two-piston fixed calipers at the rear.

BMW 1 Series Coupe Makes US Debut

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[Matt530i]

36k for the 135i is a bit bullshit! The 335i sedan is is 39k, the coupe is 41k.

I wonder how ridiculous the Canadian prices will be!?

Based on the US price, I'd estimate that the Canadian price will be around $44,500 for a similarly equipped model. BMW Canada is pricing off of an 80 cent dollar (give or take a few cents).

At that price, this thing isn't going to sell like hot cakes.

 

[EMpower]

Based on the US price, I'd estimate that the Canadian price will be around $44,500 for a similarly equipped model. BMW Canada is pricing off of an 80 cent dollar (give or take a few cents).

At that price, this thing isn't going to sell like hot cakes.

Wonder why Canadian prices are still higher when the C$ is now stronger than US dollar.

 

[EMpower]

Window sticker pic taken at LA auto show

 

[Merc1]

Gasp! They way I'd want mine is well over 40K!!!

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[Nikos120i]

That's a bargain...considering I bought mine (120i 3dr) for 38000 euros with all the extras.

 

[siko]

WOW... i thought you'd get at least leather standard on the 135i with that sticker price.

Based on the US price, I'd estimate that the Canadian price will be around $44,500 for a similarly equipped model. BMW Canada is pricing off of an 80 cent dollar (give or take a few cents).

At that price, this thing isn't going to sell like hot cakes.

Agreed... sucks for BMW.

Wonder why Canadian prices are still higher when the C$ is now stronger than US dollar.

It's called consumer gouging.

 

[Sunny]

While it is definitely not the deal of the century, I think it is a good price. The only other cars I can think of roughly in the same performance bracket is the STI and Evo X and both cost around the same give or take couple of grands. To get a premium German car for the same price as those Japanese cars sounds like a good deal to me.

For another perspective, the US spec E36 M3 cost around $39000 and it had 240HP. Throw inflation over the last 10 years into the picture and 135 sounds like a steal compared to that.

 

[450SEL6.9]

Based on the US price, I'd estimate that the Canadian price will be around $44,500 for a similarly equipped model. BMW Canada is pricing off of an 80 cent dollar (give or take a few cents).

At that price, this thing isn't going to sell like hot cakes.

I saw in a newspaper article that the Canadian dollar price will be $40,000 for the 135i. The 335 - albeit the 335xi with the premium package, tax, freight, etc - costs slightly more than $70,000 Cdn.

This 135i might not be "cheap" per se, but you get the Brembos and M-pack as standard. You also get the same engine as the flagship 3-series for 20-25% less money. My friend with the 335i coupe is none too pleased that a cheaper entry-level 1-series BMW will have the same engine as his 3-series top-of-the-line model. I'm less annoyed because my 3 is the 35xi. I'd be pissed if they make a 135xi coupe though.

 

[siko]

Honestly 40k would be very descent. If for 45k you can get it well loaded with premium pack and a few techno bells & whistles that would be quite good. But if it starts @ 45k, then that will suck.

 

[Maximus Decimus]

That price is a bargain in my opinion for 2 reasons.

1. My 'old' 2005 E46 ZHP 330ci based at over $40K before options. The 135 is an improvement in most categories, some significantly, read power and brakes, over that car and is available 3 years later and is more affordable. That's progress.

2. At the risk of sounding like a BMW marketing agent, what other NEW car at that price point will offer the expected level of driving dynamics and creature comforts? A G37? The G is even more overweight than the 1er and if it's anything like the last one which I had a lot of seat time in through a buddy that HAD one (pitched it for a 330ci ) it's no where near as refined (in terms of squeaks, rattles, and overall fit and finish) as bmw. Other than that I can't think of a single other good competitor.

 

[voriax]

US$35k seems insanely cheap compared to how much a 135 coupe will cost here in Aus. Base 1er (116i) hatch starts at AU$36k.
The 130i hatch starts at about AU$70k drive away, so the 135i plus being a coupe hence more expensive, will be around AU$90k at least.
That's a starting price of around US$80k.
If they were as cheap here as they are in the US, I'd be buying one without a second thought.

Just whining..