- Bentley Motors delivered 13,560 extraordinary cars in 2023 – the third-highest on record
- More customers choosing personalization than ever before – increased by 43 percent over 2022
- Mixed regional performance as demand weakens in some markets due to external factors
- Luxury SUV Bentayga remains highest selling model, accounting for 44 percent of total sales, following the introduction of Extended Wheelbase (EWB)
- Bentley’s home market in the UK becomes the biggest selling hybrid region proportionally, with almost a third sold selected as a hybrid
Customers were also increasingly attracted to higher revenue models such as Azure, S, and Speed, the mix of which reached 70 percent up from 30 percent in 2022. The Bentayga Extended Wheelbase also exceeded expectations reaching more than a third of the company’s SUV orders in its first full year on sale.
Bentley’s range of hybrid vehicles remained popular, with the UK being the leading market with one in four Flying Spur and Bentayga customers choosing the hybrid option.
Looking at regional performance, difficult market conditions persisted, and although there was positive growth in Asia Pacific (5 percent up) and the Middle East, India, and Africa (2 percent up), key markets such as China and the UK declined by 18 percent in both cases.
The trend for SUV buying continued as Bentayga remained Bentley’s number one model, accounting for 44 percent of total sales and reinforcing its position as the most successful luxury SUV in the world. Furthermore, consistent appeal continued for the Continental GT and GT Convertible, accounting for nearly a third of sales, 31 percent, with the Flying Spur, the world’s finest luxury four-door grand tourer, reaching 25 percent of total sales.
Despite challenging conditions in key regions around the world, the Americas maintained its position as the biggest-selling global market. Interestingly, Bentley’s home market in the UK is now the number one selling region for hybrid models by proportion, with 27 percent of sales in 2023 selected as a hybrid option.
Commenting on the global sales results, Adrian Hallmark, Chairman and CEO of Bentley Motors, said:
“The luxury market was not immune from the challenging market conditions seen around the world in the second half of 2023 and despite this, we were able to deliver our third highest retail position in history and enter 2024 with a strong order bank. Building on this, our quality of sales was much greater, with significant increases in our higher-value derivatives, and significant growth in demand for bespoke personalisation.
“We remain cautiously optimistic for the year ahead, with a continued robust global demand by market and model, high levels of interest in our hybrid models, and with more to follow this year.”
Regional performance
| Market | 2023 (sales) | 2022 (sales) | 2023 (% of total sales) |
|---|---|---|---|
| Americas | 3,848(-9%) | 4,221 | 28% |
| Chinese mainland, Hong Kong, and Macao | 3,006(-18%) | 3,655 | 22% |
| Europe | 2,376(-15%) | 2,809 | 18% |
| Asia Pacific | 2,123(+5%) | 2,031 | 16% |
| United Kingdom | 1,218(-18%) | 1,490 | 9% |
| Middle East, India and Africa | 989(+2%) | 968 | 7% |
| Total | 13,560(-11%) | 15,174 | 100% |
*Bentley ended the year with 235 retailers in 63 countries.
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