Bangle Speech

[jack]

Bangle Speech
just found this at cardesignnews.com forums

>feb 2002 - so its possibly a repost, but i'm sure that there aren't many who have seen this. this video really shows how much passion there is at bmw design. enjoy

Chris Bangle says great cars are Art | Video on TED.com

 

[gokartmozart]

Said Thanks, now I want to thank you. Loved the short speech.

I prefer Von Hooydonk's cars (generally) to Bangle's but without the latter there would not be the former. I truly believe that.

PS> this is my first post.

 

[Ralfd]

Thanks jack for posting...loved that speech...he is infectiously enthusiastic..

 

[SDNR]

He he ...the Philip Glass intro [music] and whole commercial aspect made it seem like a Microsoft conference.

I have never before seen a car company use design theory/ideas to market its products ...this is something quite unique.