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BAC confirms ‘House of BAC’ presence and global reveal for Monterey Car Week
BAC will be part of this year’s Monterey Car Week – the first time the company will have an official presence at the iconic automotive and motorsport gathering in California. In keeping with the dynamic and thrilling nature of the brand, BAC’s Monterey debut will see its carefully curated ‘House of BAC’ HQ host a surprise exclusive global unveiling.
Having ended 2022 by delivering its 150th customer car, BAC has gone from strength-to-strength in the first half of 2023, boosting its senior leadership and announcing numerous new in-market partnerships across North America and Asia. By being part of Monterey Car Week, BAC’s global elevation continues apace. While most of BAC’s key developments and announcements for 2023 have so far focused on strategic growth levers, the company’s highly anticipated global debut at Monterey promises to be something altogether different.
The ‘House of BAC’ is a redefined, organic-inspired ranch, located at the heart of the Carmel Valley, a stone’s throw from The Quail, featuring an extensive vineyard. The site has been carefully curated by BAC in tandem with BAC USA to deliver a Monterey experience in keeping with BAC’s values and DNA. The senior executive team – including co-founders Neill and Ian Briggs, who are also head of product development and head of design respectively, and recently appointed chairman Mike Flewitt – will welcome guests throughout the week and weekend.
On the evening of August 17 – the day before The Quail, A Motorsports Gathering, at the ‘House of BAC’, Neill, Ian and Mike will unveil a global BAC debut.
BAC will be part of this year’s Monterey Car Week – the first time the company will have an official presence at the iconic automotive and motorsport gathering in California. In keeping with the dynamic and thrilling nature of the brand, BAC’s Monterey debut will see its carefully curated ‘House of BAC’ HQ host a surprise exclusive global unveiling.
Having ended 2022 by delivering its 150th customer car, BAC has gone from strength-to-strength in the first half of 2023, boosting its senior leadership and announcing numerous new in-market partnerships across North America and Asia. By being part of Monterey Car Week, BAC’s global elevation continues apace. While most of BAC’s key developments and announcements for 2023 have so far focused on strategic growth levers, the company’s highly anticipated global debut at Monterey promises to be something altogether different.
The ‘House of BAC’ is a redefined, organic-inspired ranch, located at the heart of the Carmel Valley, a stone’s throw from The Quail, featuring an extensive vineyard. The site has been carefully curated by BAC in tandem with BAC USA to deliver a Monterey experience in keeping with BAC’s values and DNA. The senior executive team – including co-founders Neill and Ian Briggs, who are also head of product development and head of design respectively, and recently appointed chairman Mike Flewitt – will welcome guests throughout the week and weekend.
On the evening of August 17 – the day before The Quail, A Motorsports Gathering, at the ‘House of BAC’, Neill, Ian and Mike will unveil a global BAC debut.
