Press Release Audi Summer Tour: Audi and FC Bayern Munich take to the pitch in an important growth market


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Audi Summer Tour: Audi and FC Bayern Munich take to the pitch in an important growth market


The Audi Summer Tour 2023 will see FC Bayern Munich travel to Asia from July 24 to August 3 ahead of the start of the new season. There, the reigning German champions will meet treble winners Manchester City with former FCB coach Pep Guardiola, among other rivals. New signings Raphaël Guerreiro and Konrad Laimer are among the travelling party. The brand with the four rings is also bringing a new member along: the Audi Q8 e-tron, which is currently being launched in Japan. Other Asian markets will follow. Audi is reflecting the Summer Tour’s color scheme with special decals as a unique homage to FC Bayern.
  • The brand with the four rings presents the Audi Q8 e-tron with the design of the new FC Bayern away jersey during its market launch in Japan
  • The Audi Football Summit in Tokyo: FC Bayern plays friendly match against Champions League winners Manchester City
  • Additional pre-season matches in Tokyo against Kawasaki Frontale and in Singapore against Liverpool FC

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Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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