Audi lets customers create personal brochures.


Yperion

Cornering Kingpin
Audi lets customers create brochures

Car manufacturer Audi is allowing potential customers to create personalised e-brochures as part of an ongoing online marketing drive.

Timed to coincide with the launch of the Audi RS4 sports saloon, the PDF brochure system lets users specify the features of the car they want to buy before visiting a dealership.

Developed by digital design agency Goodtechnology, it features a range of additional information including finance estimates, special offers and details of the nearest Audi dealership.

"Online brochure fulfilment gives Audi a hard business metric and data capture while providing tailored information in a format that suits the customer," said Michelle Lonsdale, group account director at Goodtechnology.


For more details visit: Audi UK

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Audi

Audi AG is a German automotive manufacturer of luxury vehicles headquartered in Ingolstadt, Bavaria, Germany. A subsidiary of the Volkswagen Group, the company’s origins date back to the early 20th century and the initial enterprises (Horch and the Audiwerke) founded by engineer August Horch (1868–1951). Two other manufacturers (DKW and Wanderer) also contributed to the foundation of Auto Union in 1932. The modern Audi era began in the 1960s, when Volkswagen acquired Auto Union from Daimler-Benz, and merged it with NSU Motorenwerke in 1969.
Official website: Audi (Global), Audi (USA)

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