Interesting how carmakers are rapidly gravitating to the center with their latest products.
Sure, the largest customer base is there - in the center. Wanting balanced cars - a perfect mix of comfort & dynamism. And the carmakers make what MOST of the customers want. The sales are higher, the profits are higher. Shareholders are happy, customers are happy.
Once comfy cars are getting sportier, and sporty car are getting more comfortable. All gravitating to the "perfect middle".
But where does that leave people that want "the real thing" - being it perfectly comfortable, or perfectly sporty.

I guess the customers with more exotic taste are now forced to buy more expensive cars: the large comfy ones, or the sportier special editions (yet even these are getting softer). While standard variants of core models are getting more & more vanilla.
So, in the end ... What will be the key differential factor in the future? The design? The brand name?
A series of choices of almost identical products (content wise). Is that really a choice, when one can only chose form various forms but not contents?
Mainstream consumerism leads to "virtual choices". Offering a choice of non-choice.
But it works somehow. Making the majority happy. What about the unhappy middle-class minority? "F... them!", say the corporate guys, "They are not important to us!" Sure they will make a perfect car for you - but it will cost you several $100k. So, only ultrawealthy minority matters. The minority that can buy itself a happiness.
Do we have to assimilate? Do we have to comply? The resistance ... Is it really futile?
It must be very frustrating, when there are so many choices, but not a single one suits you right.
