Celebrating 140 Years of Innovation together with customers, fans and communities around the world, Mercedes-Benz has embarked on an epic transcontinental journey. You can follow the route here on the Mercedes-Benz Media Site. During the North American leg of the tour, the new S-Class will visit destinations in the USA and Canada, including Miami, Washington D.C., New York, Toronto, Tuscaloosa, Las Vegas and San Francisco. Mercedes-Benz brings the S-Class to renowned sport events and tournaments to celebrate the brands tradition and long-standing commitments in golf and tennis. In Charleston, the stop was in line with the Charleston Open, a WTA 500 tournament celebrating its 40-year anniversary in 2026. During its tour in the Southern States, the S-Class stopped in Augusta, Georgia. Every year in early April, the city hosts the elite of golf for the first Major Tournament of the season.
Following the World Premiere of the New S-Class on 29 January 2026, three new S-Class saloons have set off on a global drive spanning more than 50,000 kilometres across six continents. The journey will visit a symbolic 140 locations, each reflecting a chapter of the brand’s heritage, pioneering spirit and worldwide presence.
From legendary routes and historic milestones to iconic megacities, the convoy is bringing Mercedes-Benz innovation to life on every continent. Along the way, the new S-Class is joined by classic vehicles, current production models and local fleet cars, creating unique encounters at every checkpoint.
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