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Audi delivered around 1.7 million vehicles worldwide in 2024. More than 164,000 of those were fully electric models. Reasons for this overall decline of almost 12 percent (8 percent for fully electric models) compared to the previous year included the challenging economic conditions, an intensely competitive market, and limited availability of parts. In addition, the new product portfolio is only gradually having an impact on global sales volumes.
- Over 164,000 fully electric vehicles delivered worldwide
- Challenging economic conditions, an intense market environment, and limited availability of parts affect delivery figures
- CEO Gernot Döllner: “2024 part of a transitional phase as we move towards our new product portfolio”
After a record year in 2023, geopolitical and industrial conditions impacted delivery figures in 2024. A general economic environment characterized by stagnation and structural problems as well as a tense political situation posed major challenges for the entire automotive industry and influenced consumer behavior on an international scale.
“From the beginning, 2024 was considered a transitional year. We have strong models entering the markets, but they will only gradually become significant in terms of sales volume. At the same time, some models have been phased out. Challenging economic conditions and the intransparency in terms of government incentive structures are currently causing a certain reluctance to buy affecting the entire industry, especially when it comes to fully electric vehicles,” says Marco Schubert, Board Member for Sales and Marketing.
“With our three-pronged approach of electric cars, plug-in hybrids, and combustion-engine vehicles, we are positioned flexibly and robustly for the coming years and offer our customers a diverse range of premium vehicles. With our clear strategy and the strong commitment of our retail partners and international teams, we are setting ourselves up for the future.”
Sales performance in Europe, North America, and China
Audi delivered more than 164,000 fully electric models to customers worldwide (–8 percent) in 2024. Demand was notably strong for the Audi Q4 e-tron, with almost 108,000 units delivered globally. Since its market launch in the third quarter, the new Audi Q6 e-tron recorded almost 15,000 deliveries.
In addition to the all-electric models, the Audi Q5 (298,000 units), the Audi A6 (244,000 units), and the Audi Q3 (215,000 units) sold particularly well.
Audi Sport delivered more than 41,000 high-performance vehicles worldwide, a decrease of roughly 14 percent. In the USA, Audi Sport models recorded over 9,000 deliveries – their best result ever (+4 percent).
With around 466,000 vehicles, the number of deliveries in Europe (excluding Germany) was almost 6 percent below the previous year. The number of electric vehicles was just below 81,000 units (+6 percent). The most popular models in Europe were the Audi A3 (84,000 units), Audi Q3 (79,000 units), and Audi Q4 e-tron (57,000 units).
In Germany, Audi delivered over 198,000 cars (–21 percent). This figure includes roughly 22,000 fully electric vehicles (–33 percent).
In the UK, the number of deliveries was around 123,000 units (–11 percent), in France around 48,000 units (–3 percent). For electrically powered models, Audi recorded an increase of 24 percent in France compared to 2023. Audi also showed a solid result in Italy, delivering more than 67,000 units (+1 percent), including roughly 3,000 electric vehicles (+7 percent). In Spain (incl. Canary Islands), Audi delivered over 39,000 units (–4 percent) to customers.
In North America, Audi sold just below 241,000 vehicles (–13 percent) in 2024 – almost 29,000 of those were fully electric (–6 percent).
In the intensely competitive market of China, Audi delivered a total of more than 649,000 cars to customers. This represents a decline of around 11 percent compared to the previous year.
In the overseas and emerging markets, Audi delivered over 116,000 vehicles (–18 percent) in 2024.
| Audi brand deliveries | Cumulative | ||
| 2024 | 2023 | Change vs. 2023 | |
| World | 1,671,218 | 1,895,240 | –11.8 % |
| Germany | 198,342 | 252,060 | –21.3 % |
| North America | 240,771 | 276,735 | –13.0 % |
| China | 649,434 | 728,575 | –10.9 % |
| Europe (excluding Germany) | 466,209 | 495,559 | –5.9 % |
| Overseas and emerging markets | 116,462 | 142,311 | –18.2 % |
1. Audi S5 Avant TFSI: Fuel consumption (combined): 8.0–7.6 l/100 km; CO2 emissions (combined): 182–171 g/km; CO2 classes: G–F
2. Audi Q6 e-tron quattro: Combined power consumption in kWh/100 km: 19.4 -17.0 (WLTP); CO2 emissions combined in g/km: 0; CO2-class A
3. Audi S6 Sportback e-tron: Combined electric power consumption in kWh/100 km (62.1 mi): 16.7-15.7; combined CO2 emissions in g/km (g/mi): 0 (0) CO2-class: A
4. Audi Q4 35 e-tron: Combined electric power consumption in kWh/100 km (62.1 mi): 19.2-17.0 (WLTP); combined CO2 emissions in g/km (g/mi): 0 (0); CO2 class: A
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