If you were following the business news on March 16, 2009, you might have noticed an interesting transaction involving SGL Carbon, the world’s largest supplier of carbon fiber and carbon fiber products, including automotive brakes. On that date, the SKion investment firm spent approximately €140...
How do you define the essence of BMW? Is it what the car is, or what the car makes you feel?
That question is at the heart of a controversy surrounding a 2010 BMW ad campaign that seemed to abandon BMW of North America’s longstanding The Ultimate Driving Machine tagline for the more nebulous...
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On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina. Shortly after the plant opened, enthusiasts began congregating at...