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  1. GCF

    BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 34: “Joy is BMW: BMW Brand Advertising Goes Global”

    How do you define the essence of BMW? Is it what the car is, or what the car makes you feel? That question is at the heart of a controversy surrounding a 2010 BMW ad campaign that seemed to abandon BMW of North America’s longstanding The Ultimate Driving Machine tagline for the more nebulous...
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    • Forum: BMW Newsroom
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    BMW NA 50th Anniversary | 50 Stories for 50 Years Chapter 24: “The Ultimate Brand Experience: Getting up to Speed at the BMW Performance Center”

    #bmw #bmwna #bmwna50anniversary #50anniversary On September 8, 1994, the first car rolled off the line at BMW Manufacturing, and the North American BMW world began spinning on an unlikely new axis in Spartanburg, South Carolina. Shortly after the plant opened, enthusiasts began congregating at...
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    • 50th anniversary bmw bmw na
    • Replies: 0
    • Forum: BMW Newsroom
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