Audi will enter Formula 1 in 2026, competing at the pinnacle of motorsport. To mark the occasion, Audi Tradition is looking back at the origins of Grand Prix racing in a special exhibition titled “Legends of Grand Prix.” From December 16, 2025, until the start of the new Formula 1 season on...
Audi has opened its first Audi charging hub in North Rhine-Westphalia at the EUREF Campus in Düsseldorf, near the airport, sending another strong signal for sustainable mobility. The site is part of an innovative, future-oriented district that serves as a model region for the energy transition...
The unveiling of the AUDI E SUV concept car at Auto Guangzhou 2025 is now followed by a first look at the exterior design of the production model: the AUDI E7X is a progressive, fully electric premium SUV and the second production model from the China-exclusive sister brand AUDI. Tailored to the...
Audi will celebrate a very special anniversary in 2026: 50 years of the five-cylinder engine. The brand with the four rings first introduced this engine in 1976 in the second-generation Audi 100. This was followed by upgrades and new developments with turbocharging, exhaust gas purification, and...
Audi is expanding its engine lineup for the Audi Q5 (combined fuel consumption in l/100 km: 6.8–5.8 (34.6–40.6 US mpg); combined CO2 emissions in g/km: 177–153 (284.9–246.2 g/mi); CO2 class: G–E) and Audi A6 (combined fuel consumption in l/100 km: 6.1–5.3 (38.6–44.4 US mpg); combined CO2...
Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series.
New hardware and software...
Audi is consistently continuing its largest product initiative in China to date, demonstrating the brand’s latest progress through its two-brand and two-partner strategy, and reaffirming a long-term commitment to its most important global market. The carmaker has already launched five new...
115 days before its first race in Formula 1, Audi provided a preview of the company’s presence in the pinnacle of motorsport at its Brand Experience Center in Munich. Just like in future production models, Audi will bring uncompromising clarity to the racetrack and beyond.
Audi R26 Concept...
Audi has unveiled its new Formula 1 design. The brand will enter the pinnacle of motorsport in 2026. Here are the key statements from Audi CEO Gernot Döllner, Head of Audi F1 Project Mattia Binotto, Team Principal Jonathan Wheatley, and Audi Chief Creative Officer Massimo Frascella.
Gernot...
The Audi Concept C represents the future of Audi. With its unmistakable design language, it offers a preview of future models and a new interior experience. It is the first manifestation of the new design philosophy and embodies the four principles of clarity, emotional appeal, technical...
Powerful, connected, versatile: the new Audi Q3 is a confident all-rounder in the compact segment – ready for any everyday challenge. With intelligent driver assistance systems, lighting technology from the full-size class, and a striking design, the Q3 brings premium standards to the road. A...
It was launched 25 years ago – and polarized opinions: the Audi A2. With its innovative aluminum body, the compact car was light, aerodynamic, and economical in terms of consumption. There were five engine variants to choose from; the A2 1.2 TDI caused a sensation as the world’s first four-door...
The spirit of a new beginning defines Audi’s presence at IAA Mobility. Following a period of rapid model launches during the last 18 months, the brand is set to make a bold statement at one of the world’s most important automotive trade shows. Alongside the public debut of the new Audi Q3...
The beginning of a creative journey.
Milan, September 2, 2025: the intersection of historic and modern.
Where art and design come to life.
A place for reinvention.
Stay tuned.
Our heritage is a story of continued dedication.
To engineering. To innovation. To design.
For more than a...
The Audi Q3 has been a well-established bestseller in the premium compact segment for more than ten years. Now the third generation is setting new standards in several respects. In its exterior design, the Q3 conveys confidence and emotion both as an SUV and Sportback. Numerous innovative...
The first series-production model of the newly established AUDI brand, created specifically for the Chinese market – the AUDI E5 Sportback – rolled off the assembly line on August 18 in Anting. Pre-sale for the AUDI E5 Sportback, developed in the strategic partnership between Audi and its...
Combining SUV spaciousness with an elegant Sportback silhouette, the Q6 Sportback e-tron not only boasts a striking and dynamic look but also offers practical advantages for long-distance travel – perfect for summer vacations.
Thanks to its electric range of up to 657 kilometers, advanced...
Product initiative kicks off in China: Audi is introducing a new generation of electric vehicles and efficient combustion-engine models to the Chinese market, specifically designed to meet the needs of Chinese customers. Leading the way are the Audi Q6L e-tron and Audi Q6L Sportback e-tron – the...
The interior of the new Audi Q3 demonstrates how form and function become one. Premium materials, intelligent technologies, and a customizable lighting and sound concept come together to create a driving experience that engages the senses.
Digital stage: panoramic display includes 11.9-inch...
The A6 Sedan is arriving at authorized retailers this week. It sets standards in design and aerodynamics and makes innovation and comfort in the premium full-size class tangible in every detail. Its exceptionally low drag coefficient of 0.23 is the best value for a combustion-engine production...