he has every car I desire“The starting point of all achievement is desire”
New York- Michael Fux - the founder and former owner of longtime pad and pillow powerhouse Sleep Innovations - is launching new company, Comfort Revolution.
Fux has sat out on the sidelines for the past five years after selling Sleep Innovations, but will debut the new business next week at New York Home Fashions Market.
"A lot of people think I'm crazy getting back into the business," Fux said recently as work was progressing rapidly on the company's new showroom space at 230 Fifth Avenue. "They told me the competition was going to eat me alive.
"Well, I left five years ago and I haven't seen anything new since then. I know I have a lot more competition now, but I have my creativity, my knowledge of the business and my knowledge of the consumer.
"And I've got something else I didn't have before: I've got money."
When Fux, who had spent most of his career on the retail side of the home furnishings business after emigrating from Cuba as a youth, founded Sleep Innovations in the mid-1990s, the idea of bedding products like pads, pillows and mattresses using viscose memory foam was brand new, an unproven product without any mass acceptance.
Sleep changed that and it did so, most people acknowledge, through an ongoing barrage of new products and new packaging, the foundations of the company's strategy. It proved hugely successful and Sleep Innovations became the dominant player in the field, doing over $300 million a year in annual sales.
wsws.orgThe “supercar” business is also thriving. Ocean Drive, one of the new magazines aimed at the affluent, carries a piece on Michael Fux, whose Sleep Innovations manufactures Memory Foam products. Fux has collected some 50 luxury cars. He recently took possession of a $2 million Ferrari FXX, one of only 20 in the world.
USA Today, in a piece describing the new “super-rich supercar fanatics” who collect Ferraris and Maseratis and Bugattis, cites the comments of one auto broker in southern California, “There’s a whole new breed of collector that has emerged in the last three-four years. Almost all make the kind of money you cannot comprehend.”
Fux is one of Rolls’ very best customers, and he’s also known for being one of its most outlandish, perpetually giving Goodwood’s Bespoke department specialists a workout. Rolls has debuted one-off Fux cars during past Monterey weeks, and this year, they’ve teamed up again to reveal this striking purple and white Phantom. While the visuals that Fux pushed for certainly won’t be to everyone tastes (we’re more accustomed to seeing these sort of aesthetic choices among aftermarket firms like Mansory), there’s no denying the quality of the workmanship, from the matching purple roof to the customized engraved sill plates and relentlessly white leather interior. And Fux isn’t the only Rolls buyer whose tastes require an increasing degree of personalization – earlier this month, the automaker announced plans to double the size of its Bespoke operations to keep up with demand.
Fux’s custom Rolls-Royce commissions have never been known for their subtlety. In the past, he’s ordered a screaming yellow Phantom Convertible (shown in Pebble in 2008), as well as a candy red Drophead that featured Rolls’ first-ever black-and-red carbon fiber inserts
Good to see he picked the perfect color combination for the LaFerrari.
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