Panamera Porsche Panamera Pressed Into Hotel Fleet Service


The Porsche Panamera is a mid to full-sized luxury car (E-segment or F-segment for LWB in Europe) manufactured and marketed by Porsche. The Panamera name, as with the Carrera name, is derived from the Carrera Panamericana race.

Centurion

Apex Apex Predator
8dc9423f84890cc260760a2838c812c1.webp


You walk out of the first class cabin, down the red carpet and through the airport to find your transport to your waiting five-star hotel. Why do they always stick you in the back of a 30-year-old Lincoln Towncar that looks like it's spent the better part of its life taking fares? Well, if you're headed to a Gansevoort Group hotel, rest easy: they'll be picking you up in a Porsche Panamera 4S.

If you're in New York City, that is. Both the Manhattan Meatpacking District and Park Avenue South hotels will be getting the Panamera people-movers starting August 15. Both in-town transport and VIP airport transportation are included in the stay.

"We're looking forward to transforming the perception of city driving for Gansevoort Hotel Group guests," says Detlev Von Platen, president and CEO, Porsche Cars North America. "Appreciating one of the world's greatest cities from the spacious interior of a Porsche Panamera is a great way to increase your pulse rate without adding an iota of stress."

The press release even promises some fun in the car: "With Porsche's race-bred performance on tap, guests will be whisked to their destinations as fast as New York City traffic allows – or as leisurely as they wish for a memorable, fashionably-late arrival." We're guessing "as fast as New York City traffic allows" isn't exactly going to tap into much of that race-bred performance, but we're certainly willing to give it a go next time we're in town.

The Panamera is already on its way to rivalling the Cayenne as Porsche's best-selling model, passing the 25,000-unit mark recently. With its roomy back seat, spacious trunk, and soft-to-speedy dynamics, it should find its new fleet-duty purpose suits it well.

For more on the new 2011 Panamera 4S, check out our coverage here.

Motor Authority
 
Wasn't the BMW 5er GT touted as the mobile hotel concierge of choice? With its fat body and sumptuously appointed rear pews, shouldn't the 5er GT be the car featured in such a write-up and not a sportsfastsaloonthingyback Panamera? I mean surely the two cars can't possibly compete?

Looks like they just did.
 
Wasn't the BMW 5er GT touted as the mobile hotel concierge of choice?

It is. But least's be clear about the purschase intentions of the hotel. The Panamera is being cleverly used as a marketing tool by the hotel i.e "We serve fresh pasta shipped in from Italy and oh, a Panamera will pick you up from the airport". It's a very sexy and excitign proposition to be ushered to and from the airport in car with the Stuttgart crest.

Fleet sales is the category where the Panny is loosing out to the 7er and S-Class, but Porsche's decision to slap a hatch on the rear of the car is paying divided. The V6 version ought to attract eyes of hotels and companies who wish to elevate their image using the car and impress clients. Critics prefered to see a banana shaped Panny but that would have resulted in greatly compromised rear cabin space. Porsche has created something that's quite the jack of all trades, it's a coupe, it's a saloon and it's a sports car. Sales figures are brightly highlighting the desirability of the car.
 

Porsche

Dr. Ing. h.c. F. Porsche AG, is a German automobile manufacturer specializing in high-performance sports cars, SUVs, and sedans, headquartered in Stuttgart, Baden-Württemberg, Germany. Owned by Volkswagen AG, it was founded in 1931 by Ferdinand Porsche. In its early days, Porsche was contracted by the German government to create a vehicle for the masses, which later became the Volkswagen Beetle. In the late 1940s, Ferdinand's son Ferry Porsche began building his car, which would result in the Porsche 356.
Official website: Porsche

Thread statistics

Created
Centurion,
Last reply from
Centurion,
Replies
2
Views
1,356

Trending content


Back
Top