Official: MINI "Inspired by Goodwood"


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Official: MINI "Inspired by Goodwood" - MINI meets Rolls-Royce



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Bred from the finest of stock:

The MINI INSPIRED BY GOODWOOD.

Highest exclusivity in the small car segment.


The MINI INSPIRED BY GOODWOOD is characterised by top-grade materials, the highest level of workmanship and stylish supremacy. Its exclusive character is the result of an exceptional collaboration. The special edition of the threedoor MINI was built under the guidance of the Rolls-Royce Motor Cars designer team and transfers the unmistakable style of the British luxury car manufacturer to the equally unique original within the premium small car segment. The exterior and interior design features, which were conceived at the Rolls-Royce Design division in the southern English town of Goodwood, provide the model from the MINI Yours range with a fascinating charisma and an incomparably high-quality ambience.

Inside the MINI INSPIRED BY GOODWOOD, a harmonious colour concept, selected materials and a production quality characterised by precise craftsmanship guarantee the highest degree of well-being and comfort. The dashboard, including the surrounds of the central instrument and the air vents, the centre console, carpet surfaces, the Lounge leather seats, the roof lining as well as the door, side and body pillar cladding boast the exclusive Rolls-Royce colour Cornsilk. The dashboard and doorhandle surfaces, which are manufactured in Goodwood and finished in Walnut Burr, a wood quality also exclusive to Rolls-Royce, the black nappa leather dashboard top, Tipped Leather Cornsilk door linings as well as Piano Black surface finishes for the buttons on the multifunction steering wheel and the controls below the central instrument all provide additional quality-enhancing accents. In addition, the car boasts Cashmere roof linings, sun visors and rear storage tray as well as foot mats boasting a deep-pile lambswool quality also featured in current Rolls-Royce models. The most striking features of the exterior design are the body finish in the exclusive Rolls-Royce colour Diamond Black metallic and 17-inch light alloy wheels sporting a multi-spoke design.

The MINI INSPIRED BY GOODWOOD is powered by a 1.6-litre135 kW/184 bhp four-cylinder engine with Twin Scroll turbocharger, direct petrol injection and variable valve control. The power unit, which is featured for the first time in the new MINI Cooper S, impresses with spontaneous power delivery. At the sam time it is also the most efficient engine in its displacement class. Moreover, the MINI INSPIRED BY GOODWOOD’s range of high-quality equipment offered as standard also includes Xenon Adaptive Headlights, Park Distance Control, automatic air conditioning, an onboard computer and the audio system Radio MINI Visual Boost, which includes the Harman Kardon hi-fi speaker system.

Production of the MINI INSPIRED BY GOODWOOD – which celebrates its world premiere at the Auto Shanghai 2011 show – is restricted to 1,000 units. Deliveries of the model, which will launch as part of the exclusive MINI Yours product line, are scheduled to start in spring 2012.
 
So this is an annual thing now? Mini did one of these last year, though this time I'm more convinced. That's an attractive posh Mini without being overdone.
 
^ OMG, that's so in-your-face colonial-British-style scenery. :D

Only some Oriental and African (best Zulu) artifacts + a safari / explorer hat missing in the background. :eusa_doh:
 
Here is some of the MINI Goodwood on display in Shanghai.

The set was actually part of the skit used to welcome the new MINI Goodwood which eventually was transformed into something more "modern British luxury" than "Old British luxury" MINI Goodwood was driven on stage by the Earl of Goodwood and the chairman of the British drivers club. Lord Charles March .

In Shanghai MINI Goodwood went down a "bomb" it seems it is the perfect example of a product in a market in which their is huge consumer demand for luxury products.
 

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MINI

Mini (stylized as MINI) is a British automotive brand founded in 1969, owned by German BMW since 2000, and used by them for a range of small cars assembled in the United Kingdom, Austria, and the Netherlands. The word Mini has been used in car model names since 1959, and in 1969 it became a brand in its own right when the name "Mini" replaced the separate "Austin Mini" and "Morris Mini" car model names.
Official website: MINI

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