ADAC AutoMarxX: Mercedes-Benz is Germany´s strongest brand

OFFICIAL PRESS RELEASE
Stuttgart, Nov 26, 2010

• Star brand gets highest rating in the Safety category and overall
• Mercedes-Benz is most successful brand since the introduction of AutoMarxX, capturing first place a total of 12 times

Stuttgart – Mercedes-Benz has regained the top position in the AutomarxX brand ranking of ADAC, the world´s second largest automobile club, making it Germany’s best automotive brand. Mercedes-Benz is the most successful automotive brand since AutomarxX was introduced in 2001, capturing first place a total of 12 times and beating its competitors in more than half of all the rankings. The ADAC study assesses the automotive brands sold in Germany in the categories of Product Strength/Vehicle Quality, Safety, Customer Satisfaction, Environment, Brand Image, and Market Strength. The results reflect the current capabilities of all automakers that are of relevance in Germany. A winner is ascertained for each category, on the basis of which the overall winner is then determined.

“It’s a great honor to take first place in the ADAC AutomarxX ranking, and we’re very happy about it,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “That we ranked at the top shows how successful and desirable the Mercedes-Benz brand is. At the same time, the result confirms us in our efforts to deliver our customers the very best in all areas each and every day. For us, this
includes remaining the pioneer for active and passive safety systems, for which AutomarxX gives Mercedes-Benz the best marks this year.”

The main factors assessed in the Safety category are the availability of active and passive safety systems and the degree to which vehicles are fitted with these systems as standard without any surcharge. Mercedes-Benz took first place in this category. The Product Strength/Vehicle Quality category incorporates the results of 500 recent vehicle tests, includes those of external safety organizations such as the TÜV and DEKRA reports and of the ADAC breakdown statistics. Mercedes-Benz also did outstandingly well in this category.

In the Brand Image category, the individuals surveyed were primarily interested in maximum quality and the best-possible safety standards. Not only did Mercedes-Benz take first place in both of these areas, the people surveyed also ranked the brand at the top with regard to automotive research and development. Mercedes-Benz improved its position in two other categories, which evaluated Customer Satisfaction and Market Strength.

Since 2001, the ADAC AutomarxX study has been assessing the reputation and market strength of automakers that are of relevance in Germany. To date, the study has been published 23 times, with Mercedes-Benz taking the top spot on 12 occasions. The AutomarxX results are based on numerous studies and interviews. For example, the evaluation for the Brand Strength category incorporates the results of the ADAC Motorwelt image survey of 4,000 German citizens as well as an assessment of vehicle residual values.

© 2010 The World Of Mercedes-Benz /////AMG. All rights reserved.
© 2010 Daimler AG. All rights reserved.

Source: The World Of Mercedes-Benz /////AMG

From: AUTOHAUS online: Portal für Autohandel, Autohersteller und Automobil-Zulieferer

..lovely!!
MB are back..and they need to stay on top..where they belong

Here's the translated press release from the ADAC, the German AAA car club.



ADAC AutoMarxX brand Index December 2010

This time, five German brands in the top ten

Eight times in a row, Mercedes was denied the top of the podium. Now the star from Untertürkheim has reason to cheer again. With a razor-thin lead ahead of Audi and BMW, Mercedes occupied first place in the ADAC AutoMarxX brand study. Volkswagen (rank 4) and Volvo (Rank 5) each improved by one place, while Skoda falls back to sixth. Porsche (Rank 7) swaps places with Toyota. The Japanese suffered an image degradation due to difficulties in the American market. Honda and Seat complete the top ten.

Mercedes, in the previous year a hair's width away from the place in the sun, owes its triumph above all to the best mark for safety and higher customer satisfaction. The other German brands in the 33-strong field show ranks 11 (Opel), 14 (Ford), 18 (Mini) and 27 (Smart). ADAC AutoMarxX rated the reputation since 2001, and market strength of the relevant vehicle manufacturer in Germany.

The ADAC AutoMarxX consists of the individual criteria, brand image, market strength, customer satisfaction, product strength, environmental performance and safety. It thus provides an overall picture of current performance levels of the leading car brands. Here are the winners of the respective categories and weightings:

Brand image (10 percent): Audi
Market strength (10 percent): Volkswagen
Customer satisfaction (15 percent): Subaru
Product power (vehicle quality) (30 percent): Audi
Environmental performance (15 percent): Skoda
Active and passive safety (20 percent): Mercedes

That it is not only the big brands that can score in each category, is shown by the examples of Land Rover and Alfa Romeo. The English-road vehicles could achieve sales growth in third place in the market strength. The product range of Alfa Romeo was able to win thanks to favorable values ​​of CO2 in the environment even a second place ranking.

The ADAC AutoMarxX has been published 23 times. In more than half of the cases (12) Mercedes was in the lead, with Audi winning seven times and BMW four times.

http://media.adac.de/archiv/studien/automarxx_dezember_2010.html

an update on brand image. Google leads the way. Mercedes-Benz moves up a few notches to 20th.




Google grows as Coke goes flat, according to the 2011 BrandFinance® Global 500

Although the top tier of the BrandFinance® Global 500 contains many household names, brands that have existed for decades – IBM, Bank of America, HSBC – the world’s increasing dependence on the internet is reflected by Google’s position at no. 1. Five of the top ten largest growers are technology-related companies, reinforcing the commercial importance of embracing technological innovation to give a seamless, value-enhancing brand experience for customers and consumers.

To see the full results, please visit Brandirectory

Fantastic performance by Mercedes. Ater years of continuous decline It's managed to leapfrog a whole host of companies, including BMW, in market capitalisation within 1 year. All the hard work and focus on product and profitability seems to be paying off. Let's hope the solid performance continues.

Volkswagen appears to be very undevalued.

BMW improved to second place in the latest version of the ADAC AutoMarxX, in a tie with Audi.
Mercedes-Benz improved the fuel consumption in a number of models, which helped to keep it on top.
Areas where Mercedes-Benz might want to improve are market strength, product power and customer
satisfaction.



http://www.adac.de/

IMHO That is exactly how it's suppose to be - Mercedes-Benz has to be Germany's No.1 in terms of brand identity, period.

They started the German Auto Industry and attributed countless innovations of which some is used by every car brand on the planet

(On the downside BMW ending up in 3rd place overall, under Audi in 2nd place is f-ken sad!)

Wow Volvo place 5

press release

Mercedes-Benz is once again Germany’s strongest brand in the ADAC AutomarxX study

by Philipp Deppe | Mercedes-Benz Passion Blog

Mercedes-Benz has once again defended the top position in the ADAC AutomarxX study, making it Germany’s strongest automotive brand. Mercedes-Benz is the most successful brand since AutomarxX was introduced in 2001, capturing first place a total of 13 times and beating its competitors in more than half of all the rankings.



The ADAC AutomarxX study assesses the automotive brands sold in Germany in six categories: Brand Image, Market Strength, Customer Satisfaction, Product Strength/Vehicle Quality, Environment, and Safety. The results reflect the current capabilities of all automakers that are of relevance in Germany. A winner is ascertained for each category and out of this the overall winner is determined.

“We’re very pleased that we once again are ranked first in the ADAC AutomarxX study,” says Dr. Joachim Schmidt, Executive Vice President Sales and Marketing, Mercedes-Benz Cars. “The result confirms our ambition to deliver our customers the very best. Our first place finish demonstrates that Mercedes-Benz continues to be the strongest brand.

This also includes Mercedes-Benz being a pioneer in the development of active and passive safety systems. We also want to set benchmarks when it comes to continuous improvement of our vehicles’ efficiency. The significant improvement in the CO2-ranking shows we are successful in this as well.”

Taking the number four slot, Mercedes-Benz moved up 11 places in the CO2-ranking, far ahead of its competitors in the premium segment. The improvement was mainly due to the introduction of new, highly efficient engine variants in high-volume models such as the new-generation C-Class. The new engines, the enhanced 7G TRONIC PLUS automatic transmission, and the ECO start-stop function reduce fuel consumption by up to 31 percent compared to the figure for the predecessor model.

The main factors in the Safety category are availability of active and passive safety systems and the fact that the systems are fitted as standard. The new-generation C-Class, for example, impresses not only as a result of its greater efficiency, but also because of its many new assistance systems. Thanks to features ranging from the ATTENTION ASSIST fatigue detection system to DISTRONIC PLUS proximity control, the C-Class reaches a new level of safety.

The evaluation for the Brand Image category incorporates the results of the ADAC Motorwelt image survey of 4,000 German respondents as well as an assessment of vehicle residual values. In the image survey, the participants were primarily interested in maximum quality and the highest-possible safety standards. Not only did Mercedes-Benz take first place in both of these areas; the people surveyed also ranked the brand at the top with regard to automotive research and development.

Mercedes-Benz is once again Germany - Mercedes-Benz Passion Blog