far2000
AMG Aficionado
- Messages
- 1,600
Faltering sales and weak brand recognition have plagued Maybach in recent years, but the company continues offering new models for its core cadre of affluent aficionados. The latest is the Zeppelin, a super-luxury treatment for the 57 S and 62 sedans, due to be unveiled at the 2009 Geneva Motor Show.
From 1928-1934 the Zeppelin nameplate held the top spot in Maybach's lineup, and so the re-introduction of the name pushes the cars bearing that appellation to the top of Maybach's spec list. Pricing likewise goes as far as any Maybach save the extravagant Landaulet has gone.
Powered by the familiar 6.0L V12 twin-turbo from other models, but up-rated to 640hp (477kW) and 738lb-ft (1000Nm) of torque, the Zeppelin nevertheless promises to meet Euro 5 emissions standards. Base pricing for Zeppelins based on the Maybach 57 will start at €406,000 ($524,000), while those based on the 62 will jump off at €473,200 ($610,000). Orders will open upon the car's debut in March with first deliveries expected in September.
The interior of the Maybach Zeppelin edition
Interior upgrades to the Zeppelin line include quilted 'California beige' leather with 'Stromboli black' contrast stitching and piano black highlights. For that crowning touch, silver champagne glasses engraved with the Zeppelin logo are also included. A unique element is an acrylic ball that dispenses a bespoke fragrance through the cabin at the push of a button. A choice of two fragrances are available from the factory, one described as 'light and refreshing', another as 'woody'. Custom scents can also be had, at a cost of €3,950 ($5,100) plus VAT.
External elements that identify the Zeppelin models, should you chance past one on the street, include a two-tone paint job featuring a 'Rocky Mountain Light' waist-line over a black base, though like all elements of a Maybach, color is completely customizable. Other external tweaks include 20in dark chrome wheels, Zeppelin badging and dark red tail lights with vertical tail pipes.
Only 100 Zeppelin cars will be built, though given weak demand for past Maybach models, one has to wonder if demand will outstrip that number.
)
