Concept Mazda Furai Concept @ 2008 NAIAS

siko · Dec 12, 2007

PRESS RELEASE:
Mazda Furai Concept and 2009 RX-8 to Make World Debut at 2008 North American International Auto Show

HIROSHIMA, Japan, Dec. 12 /PRNewswire/ -- Mazda Motor Corporation will showcase the world premieres of the Mazda Furai concept vehicle and the heavily revised 2009 Mazda RX-8 sports car at the 2008 North American International Auto Show (NAIAS), to be held in Detroit from Sunday, January 13 through Sunday, January 27, 2008. On the heels of its show-stopping debut at the 2007 Tokyo Motor Show in October, the Mazda Taiki concept vehicle also will make its North American debut, the first time it has been shown outside Japan.

Mazda Furai -- 'Sound of the wind'

Inspired by the fact that, on any given weekend, there are more Mazdas and Mazda-powered cars road-raced in the United States than any other brand, the Mazda Furai (Japanese for "sound of the wind" and pronounced "fu-rye") is the sort of car that could only come from a company that incorporates the "Soul of a Sports Car" into everything it builds, but with an eye toward the future and the environment through the use of 100% ethanol produced in partnership with British Petroleum (BP).

Furai takes Mazda's unique Nagare (Japanese for "flow") design language a step further as it is translated into a concept car based on an American Le Mans Series (ALMS) racing car. The car utilizes the Courage C65 chassis the company campaigned in the ALMS series only two seasons ago, and the 450-hp three-rotor rotary engine that distinguishes it from anything else on the track.

Says Franz von Holzhausen, Mazda's North American director of design, "Furai purposely blurs boundaries that have traditionally distinguished street cars from track cars. Historically, there has been a gap between single-purpose racecars and street-legal models -- commonly called supercars

-- that emulate the real racers on the road. Furai bridges that gap like no car has ever done before."

Mazda's critically acclaimed Nagare design language describes the flow of water, air, people or things moving in one direction. Mazda Nagare is flow, with an insightful and spirited styling, which, in Mazda Furai, invokes a raw, unfettered desire to possess everything this car represents.

2009 Mazda RX-8

Sporting a freshened design, improved handing, acceleration, quality and features, the 2009 Mazda RX-8 continues to be a "Sports Car like no other," and shows that the rotary engine is still an important part of Mazda's future.

Since its launch in 2003, the Mazda RX-8 has been hailed as a genuine sports car, but with a totally new, four-door, four-seat format that delivers sports car values, passenger comfort and driving pleasure. Powered by the world's only mass-produced rotary engine, RX-8 is the spiritual successor to the 1967 Cosmo 110S, the world's first twin-rotor production car. With almost two-million rotary engines sold, and the company's legendary win at the 1991 24 Hours of Le Mans -- the only Japanese brand to ever win the endurance racing classic -- the rotary engine is the sole preserve of Mazda.

Mazda Taiki

Making its North American debut, the first time it has been shown outside of Japan where it was hailed as the "Concept of the Show" by a major enthusiast publication at this year's Tokyo Motor Show, Mazda is eager to show the Mazda Taiki alongside the all-new Mazda Furai.

While Taiki is significant as the fourth of the Nagare-inspired concepts in the series, it is also the third rotary-powered car that will be debuted on the Mazda stand. Mazda is committed to the current and future development and production of the rotary engine, as well as pursuing multiple fuel strategies under its Sustainable Zoom-Zoom plan.

The challenge to create "a design that visually expresses the flow of air" was inspired by the image of a pair of Hagoromo -- the flowing robes that enable a celestial maiden to fly in Japanese legend -- floating down from the sky.

Inspired by Japanese koinobori -- the decorative "climbing carp streamers" -- the notion of creating an Air-tube became the concept word for the interior design. In accordance, from the dashboard and seats down to the door trim, the interior space creates the dynamic sensation that the flow of the wind is being visually depicted.

Additionally, Mazda will have a special display of racecars on its stand during the press days, and the full lineup of production cars for consumers to sample for public days.

Headquartered in Irvine, California, Mazda North American Operations oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada and Mexico through nearly 900 dealers. Operations in Canada are managed by Mazda Canada, Inc., located in Ontario, Canada, and in Mexico by Mazda Motor de Mexico in Mexico City.

[Source: Mazda via Autoblog.com]

Bartek S. · Dec 27, 2007

Mazda Furai breaks cover!

We got a small preview of the Mazda Furai Concept with a teaser photo released by Mazda a few weeks ago, but Inside Line has let the cat out of the bag with a full set of photos and more details about the car. The Furai, which translates to "sound of wind" is built on a Courage C65 chassis that was campaigned by Mazda in the 2005 ALMS season. It features a fully-running three-rotor Mazda 20B rotary engine that runs on E100 ethanol and produces around 450 horsepower. The flowing shape of the Furai was co-designed by Mazda and Swift Engineering at Mazda's design studio in Southern California. Expect the full details and tons of photos when we see the car in person at the Detroit Auto Show in just a few weeks.

http://www.autoblog.com/gallery/mazda-furai-concept/548780/full/

Merc1 · Dec 28, 2007

I actually like this thing a lot. Oh only if Mazda could afford to build such a vehicle.

M

LaArtist · Dec 28, 2007

wow thats super crazy.. i love it

Deleted member 25 · Dec 28, 2007

Again another superb concept, kudos to Mazda.

7saen · Dec 28, 2007

Wow!! That thing looks insane!
A new Batmobile!

Rob.. I'll kill you if you say anything wrong about it!!

Monster · Dec 28, 2007

What a sensational concept car. It is no doubt one of the most original car design I have seen in a while, full credit to Mazda, this car is just awsome.

Bartek S. · Jan 12, 2008

2009 Mazda Furai Concept on Video: Auditory Bliss

Sayyaaf · Jan 12, 2008

I don't know it might be just me but I don't see this car as a concept. It looks like a reskinned car for a movie or something. Sorry don't like it. Nothing original from my POV. And that rear wing, ruined the whole theme.

Bartek S. · Jan 13, 2008

Detroit 2008: Mazda Furai looks even better in person

click above for new live shots of the Mazda Furai
We were looking forward to seeing the Mazda Furai, but nothing could take away from the experience of actually seeing it in person. The car simply just doesn't have a bad angle. What's really incredible is that it's not just a show car. Under that sleek body is a Mazda 20B rotary engine pushing 450 horsepower and a Courage C65 race car chassis. While you may not be personally at the show, we've done our best to bring you the high resolution photos

siko · Jan 13, 2008

Press Release

The Mazda Furai concept car which makes its world premiere at the NAIAS in Detroit, Michigan, today (Sunday), celebrates 40 years of Mazda’s rotary engine and international motorsports heritage. The raciest interpretation of NAGARE design language to-date, Furai is the latest car in Mazda’s award-winning and highly acclaimed series of concept cars. Nagare (pronounced ‘na-ga-reh’), is the Japanese for ‘flow’ and the ‘embodiment of motion’.

Furai (pronounced ‘foo-rye’ – Japanese for ‘sound of the wind’) is the sort of car that could only come from a company that incorporates the ‘Soul of a Sports Car’ into everything it builds, but with an eye toward the future and the environment through the use of renewable fuels. Consequently, Furai is initially tuned to operate on 100 per cent ethanol, while research with partner BP into other future fuels, including ethanol/gasoline blends like E10, continues.

On any given weekend, there are more Mazdas and Mazda-powered cars road-raced in North America than any other brand of car. This is because every Mazda sedan, coupe and sports car really is developed with the highest possible dose of the company’s trademark Zoom-Zoom responsive performance and handling – truly the ‘Emotion of Motion’.

However, Zoom-Zoom is about more than simply vehicle performance. The look and style that is Zoom-Zoom can best be seen in previous NAGARE-based design studies, including the Mazda Nagare concept that debuted at Los Angeles in 2006; Mazda Ryuga (first shown a year ago in Detroit), Mazda Hakaze (which appeared in Geneva last year) and Mazda Taiki – the star of the 2007 Tokyo Motor Show.

The ‘Nagare’ ethos is how Mazda’s future production models will sustain the Zoom-Zoom spirit by exhibiting their strong affinity for motion.

Manufacturers commonly showcase concept cars and design studies with little or no intention of actually using the theme presented. Mazda’s approach is the opposite: all of the Nagare concepts, including Furai, help evolve this evocative surface language for future use. Nagare is how this celebration of motion will be portrayed on interior and exterior surfaces in future models. Instead of form following function, the two merge as one.

Franz von Holzhausen, Mazda North American Operations’ (MNAO) Director of Design and the person who led the team that created the Furai, explains the thinking behind the concept, “We were looking for a way to bridge the gap between Mazda Motorsports and the production vehicles in our lineup. The mindsets of road-car and racing car fans are quite different, so the purpose of Furai is to find a meeting point for these disparate interests.

“Furai achieves this by purposely blurring boundaries that have traditionally distinguished the street from the track. Historically, there has been a gap between single-purpose racecars and street-legal performance models — commonly called supercars — that emulate the real racers on the road. Track cars are, by their competitive nature, ill-suited for practical highway use, as well as generally far from road-legal. While some supercars visit the track on occasion, they are primarily road cars not properly equipped for racing. The aim of Furai is to bridge this gap,” continued von Holzhausen.

However, Mazda neither intends to race Furai, nor is it a supercar the company plans to build and sell in the near future. Rather, Furai is a design study that lives between those extremes. Without the restrictions imposed by serial production models, and with the freedom of an autoshow environment, Mazda is using the opportunity to evolve the company’s Nagare design theme one more step closer to reality.

Instead of mimicking racecar components and design elements in a road car – the strategy preferred by supercar manufacturers – the ‘Mazda way’ was to begin this project with the real McCoy: a Courage C65 chassis that earned its stripes during two seasons of LMP-2 endurance racing in the American Le Mans Series (ALMS). This sports car was successfully campaigned under the MAZDASPEED Motorsports Development banner by B-K Motorsports during the 2005 and 2006 seasons. Drivers Jamie Bach, Guy Cosmo, Elliott Forbes-Robinson, and Raphael Matos piloted the car to one victory and a total of nine podium finishes in 15 ALMS events. B-K finished third in championship standings both years; while Bach and Cosmo were co-Rookies of the Year in 2005 after their first season of ALMS racing.

“Anticipating future rules changes in the ALMS, we created a new closed cockpit which would be more appropriate for a future production model,” said von Holzhausen. “The major element we did not change is the 450-horsepower RENESIS-based R20B three-rotor rotary engine that provides the Furai’s ample Zoom-Zoom. The ultimate Mazda in our minds is rotary powered; as a company, we have no intention of abandoning that valuable asset. When people think of the very best production sports cars in the world, the rotary powered Mazda RX-7 is always on that list.”

The Furai concept serves as a turning point in the Nagare developmental process. While the four previous concept cars explored different ways to express Mazda’s emerging design philosophy and to explore an aesthetic, this one is all about function – every last texture and detail serves some functional purpose. In essence, the Furai creative process boiled down to guiding air over and through the body in fruitful ways. To prove that this concept goes far beyond static aerodynamic analysis, Mazda’s design, motorsports and R&D teams worked together to construct Furai as a 180 mph rolling laboratory to demonstrate its functional capabilities on demand.

“The basic proportions of contemporary race cars are every designer’s dream,” enthused von Holzhausen. “Furai is less than 40 inches high (1000mm) but nearly 80 inches (2000mm) wide.”

While Furai strikes an incredibly strong presence, the real beauty of the project – and it’s most valuable asset as a real-world test-bed – is in the details that von Holzhausen and his team incorporated:

The body surface provides ample opportunity to feature core design elements such as aggressive headlamps and Mazda’s unique five-point grille.
The headlamp trim pieces function as guide frames to help cancel aerodynamic lift.
High-pressure zones just above the front wheels are relieved to serve the same end.
The air flow package takes air moving under the front of the car and guides it inside the body to the engine-cooling radiators.
Nagare textures incorporated in the side surfaces feed air to the rear brakes, the oil cooler and the transmission cooler.
An under-car diffuser that begins rising aft of the cockpit helps draw the volume of air flowing through the radiators and engine bay, out the rear.

The Mazda design and R&D teams worked closely with Swift Engineering to refine the aerodynamic characteristics, assuring that Furai remains glued to the ground at high speeds. Through its existing relationship with Swift Engineering, forged through development of the Mazda/Cosworth-powered Champ Car Atlantic single-seater chassis, the team used complex Computational Fluid Dynamics (CFD) software to tune various Nagare design elements to function at a high degree of efficiency. Drag, downforce, lift and overall aesthetics were all key considerations.

Sourced straight from the race track, the Courage carbon-composite tub is essentially intact under the new Furai body, including the right-side driver’s seat. Instead of the stark interior typical of race cars though, this cockpit is finished with more comfortable but still highly functional surfaces. An electronic display screen and gear-change shift paddles are built into the steering wheel.

In the chassis’ original racing configuration, the passenger seat is filled with electronic gear, so those components were relocated elsewhere to provide adequate space for two occupants. The greenhouse is somewhat wider than the original cockpit to provide adequate head and shoulder room and adequate visibility. Doors attached with butterfly hinges provide a very efficient means of entering the cockpit. In this instance, the design team followed an approach that has proven very effective during years of endurance racing.

“One thing we learned from CFD studies is that we don’t need much rear wing to balance the down force created by the front splitter and the Nagare features we’ve sculpted into the body,” observed von Holzhausen. “Combustion air is provided by a variation of the Turbo Tongue device that Swift developed for Indy car use a decade ago. It rises slightly higher than the surrounding roof surface to ingest clean air above the boundary layer. Our final design works so well that we applied for a joint patent with Swift. Of course, it helps that it’s a real piece of art, too, and one we had to incorporate into the design.”

The Irvine, California-based Aria Group was responsible for creating new composite panels and they worked hand-in-hand with Mazda North American Operations’ own in-house fabrication team to mate them to the Courage chassis. The dark matte finish with red and orange accents harkens back to the livery worn by Mazda’s legendary 787B when it won the Le Mans 24 Hours in 1991, making the company the first – and still only – Japanese company to ever win the endurance classic.

Furai not only probes future design possibilities, it also ventures ahead with an alternative fuel. Consistent with the Mazda’s recently announced ‘Sustainable Zoom-Zoom’ initiatives, the Furai’s three-rotor powerplant has been tuned to run powerfully on 100-percent ethanol (ethyl alcohol) and ethanol/gasoline blends. There are exciting advances being made in renewable fuels, from current blends like E10 (10% ethanol/90% gasoline) with research ongoing into making ethanol from cellulostic materials, to future renewable gasoline components like Butanol – a ‘higher order’ alcohol which is fungible with gasoline.

John Doonan, Mazda’s manager of motorsports team development in the USA, explains the thinking behind Furai’s use of alternative fuel, “One of our key technical partners in motorsports, BP, helped facilitate our use of E100. In 2007, ALMS required use of E10 and E100 is now the only acceptable fuel in the Indy Racing League, so we’re projecting ahead with this application to gain experience and to improve Mazda’s environmental profile.

We are proud to partner BP which is a string leader in renewable fuels and recently announced a US$500 million investment in the Energy Biosciences Institute. BP also has a very green focus in the marketplace, and it’s Mazda’s intention to sustain its Zoom-Zoom performance image on and off the racetrack. While Mazda’s rotary has proven readily adaptable to various alternative fuels, including considerable work with hydrogen fuel, this is the first time it’s been engineered for other ethanol blends. The Mazda rotary engine is unique in its ability to run well on multiple fuels.”

[Source: Mazda via WCF]