Audi halts production plans for Roadjet concept.

[Yperion]

According to Automotive News , Audi officials feel that the Roadjet, which would have been positioned bwtween the A4 and A6 , doesn’t fit with the company’s new aggressive image.

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[PanterroR]

doesn’t fit with the company’s new aggressive image.

Yannis, care to explain the bold part? I mean, why do they call it new agressive image...? Because of what? Models expansion? I don't get it...

 

[Yperion]

Audis new products are sporty , "macho" , powerful , aggressive and emotional. The Roadjet doesn't fit the new image of the brand. You can say that it's not "tough" enough. Some might have even called it a "minivan" like they had said for R class (although that it not actually true).

Also Audi officials hint BMW's RFK project. It like saying that BMW made a wrong decision while they made the correct one.

 

[Yperion]

To tell the truth i liked the Roadjet. I would actually consider buying one if it was produced.

 

[EnI]

Also Audi officials hint BMW's RFK project. It like saying that BMW made a wrong decision while they made the correct one.

Yannis, BSing again ...

Sure Audi officials know what BMW are doing, and which BMW decisions are good / bad.

Also ... F5 is larger (positioned above 5er), more luxurious, more dynamic & exciting than unispired Roadjet concept which was - let's be honest - just a slightly raised wagon.

Everybody was saying a while ago BMW was making a mistake launching a large SAV (X5). Same bitching was around when X3 was launched. And we are starting to hear complaints about X6. Not to mention F5 - and all media are claiming it's a mini-van / RFK. Remember skepticism about Porsche Cayenne (Porsche making a large SAV!!!), and eg. about 4dr coupe - CLS by MB.

F5 is quite a daring project yet BMW are very confident about the car. And even more so about X6. Both cars will open completely new segments (forget that Actyon). And both will offer excellent driving dynamics.

Again ... F5 has nothing in common with R-class, or Roadjet. Definitely not in looks department. And even less in driving dynamics.

So ... wait till 2009, and you will be very (pleasantly) surprised when F5 hits the showrooms.

 

[Osnabrueck]

The Roadjet concept was bafflingly dull. I couldn't pick out a single thing about the car that got be excited about future Audi products or design direction. If anything, I was discouraged that the future A4 would somehow be stylistically anchored to it.

So if the plans are on ice, it could be for the better. I want the new A4 to look better than this.

 

[Spyker]

Oh please leave the Roadjet concept as far away from a production as you can! Can't see the point of this model. Positioned betwen A4 and A6? Ah come on!! How much space is there?

A4 B7 length: 4588 mm
A6 C6 length: 4916 mm

So the Roadjet should be long 4740 mm? LOL

I don't buy it

 

[Kowalski]

It would have been Audi rival for the Opel Signum.

And that would be a bad thing IMO.

 

[DaSilva]

A5 is between A4 and A6 - that's enough.
btw - The Roadjet has many inovative and technical stuff inside and the interior is nice, actually you find many things from it in the TT

It's a nice concept, but TT ShootingBrake is the gap Audi needs to fill.
IMO

 

[Spyker]

A5 is between A4 and A6 - that's enough.
btw - The Roadjet has many inovative and technical stuff inside and the interior is nice, actually you find many things from it in the TT

It's a nice concept, but TT ShootingBrake is the gap Audi needs to fill.
IMO

A5 is actually A4 Coupe.

What do you mean by saying that Audi needs to fill the TT ShootingBrake gap?

 

[DaSilva]

A5 is actually A4 Coupe.

What do you mean by saying that Audi needs to fill the TT ShootingBrake gap?

First don't you want a TT Avant ? I know I do!

That's all really, I just think we/Audi has rom for a TT avant (it's a gap between A3 SportBack and the TT) filled with the TT Avant.
Hope that came out right, clock is almost 00:00 in Norway

*Sleepy time*

 

[Spyker]

TT Avant? Are you taking some drugs?

Joke

NO I don't want TT Avant. Betwen A3 Sportback and A4 Avant is a gap which shouldn't be filled. That's my opinion. Audi made 3 new models in close past - Q7, R8, A5. We all know that there will be at least two new models - A7 and Q5. I think that all those models will fill enough all the gaps so Audi shouldn't overact with new models. TT is a coupe and it should stay like it is meant to be.

Besides...I hardly doubt that TT Avant would sell good.

 

[SCOTT27]

Sure Audi officials know what BMW are doing, and which BMW decisions are good / bad.

Every BMW decision and idea is thoroughly evaluated on from sketch to full scale model , to digitally created prototype , we look at everything including marketibility before we green light anything.

Also ... F5 is larger (positioned above 5er), more luxurious, more dynamic & exciting than unispired Roadjet concept which was - let's be honest - just a slightly raised wagon.

Everybody was saying a while ago BMW was making a mistake launching a large SAV (X5). Same bitching was around when X3 was launched. And we are starting to hear complaints about X6. Not to mention F5 - and all media are claiming it's a mini-van / RFK. Remember skepticism about Porsche Cayenne (Porsche making a large SAV!!!), and eg. about 4dr coupe - CLS by MB.

F5 is quite a daring project yet BMW are very confident about the car. And even more so about X6. Both cars will open completely new segments (forget that Actyon). And both will offer excellent driving dynamics.

Again ... F5 has nothing in common with R-class, or Roadjet. Definitely not in looks department. And even less in driving dynamics.

So ... wait till 2009, and you will be very (pleasantly) surprised when F5 hits the showrooms.

There is a common misconception particulary with the USA media who claim the RFK is an "MPV" , The European media get the idea of the RFK because they inturn refer to the announcements that BMW actually stress what their conception of the RFK or X6 is . it will have offer sleek striking design- a combination of coupe and fastback And the dynamics, comfort and performance expected of a BMW.

It makes you wonder if Audi's comments are by themselves or their puppet masters who according to industry rumours are not overly happy that BMW and not Porsche are first on the market with a Sport Activity Coupe which fits within Porsche's image. Hence forth what are Porsche designers working on now?

But will Audi lose their creative independence? - I have seen some footage of Porsche engineers evaluating the R8 against their own products and with the frowns and frantic scribbling on notepads suggest this could be a serious problem for the Porsche image let alone profit machine.

 

[conan_55]

It makes you wonder if Audi's comments are by themselves or their puppet masters who according to industry rumours are not overly happy that BMW and not Porsche are first on the market with a Sport Activity Coupe which fits within Porsche's image. Hence forth what are Porsche designers working on now?

But will Audi lose their creative independence?

Scott, I really like your post above. It shows that you have respect for Audi, which is a great thing. I love both BMW and Audi equally