CLS [Official] 2010 Mercedes-Benz CLS


The Mercedes-Benz CLS (initially called the CLS-Class) is a series of executive cars produced by Mercedes-Benz from December 2003 to August 2023. The original model was a four-door sedan based on the Mercedes E-Class platform, marketed as a four door coupé. An estate (shooting brake) model was later added to the model range with the second generation CLS.

Giannis

Staff member
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OFFICIAL PRESS RELEASE:


World premiere at the 2010 Paris Motor Show: The new CLS - the new design icon from Mercedes-Benz

Stuttgart, Germany, Aug 22, 2010

  • The CLS brings refined sportiness to life
  • Visualisation of the Mercedes-Benz brand values
  • Athletic proportions, perceptible design idiom
  • Expressive front design features central star in the grille
  • Dynamic, feature line flowing back towards the rear
  • Elegance with handcrafted details in the interior
A generation ahead: with the CLS, Mercedes-Benz created a new vehicle category in 2003 which for the first time combined the elegance and dynamism of a coupé with the comfort and functionality of a saloon. The public were delighted, the competition astounded and a style icon was born: for years the CLS has endured as the only four-door coupé in its class, and since October 2004 it has been the car of choice for around 170,000 buyers worldwide. "Customers all over the world benefited from our bold move to launch a completely new vehicle concept onto the market", explains a delighted Dr. Joachim Schmidt, member of the board of Mercedes-Benz Cars, Sales & Marketing. "And with its exciting design, the new edition of the CLS also benefits from the fact that we are a whole generation ahead of the competition with our four-door Coupé."

Celebrating its world premiere at the Paris motor show (2 - 17 October 2010), the new CLS builds on the pioneering role of its predecessor yet at the same time is an entirely new edition. "The new CLS points the way forward for the future perceptible design idiom of Mercedes-Benz", explains Professor Gorden Wagener, head of design at Mercedes-Benz. "At the same time it takes its inspiration from the great tradition of stylish, refined sportiness which has always been a feature of Mercedes coupés."

Exterior: classic Coupé styling with distinctive front

The proportions remain as spectacular as ever: long bonnet, narrow-look windows with frameless side windows, dynamic roof sweeping back at an angle towards the rear. The four-door coupé from Mercedes-Benz immediately made its mark in 2003 as a new style icon. Now the proportions are the same - and yet everything is different: the second generation of this design trendsetter has adopted a completely new look.

What immediately strikes the eye is the innovative front design, which is reminiscent of the Mercedes-Benz SLS AMG. Visually, the radiator grille is not integrated into the bonnet but is formed separately. This highlights the long, sporty bonnet even further. The grille is dominated by the large central star, which underlines the car's relationship to the other coupés of the brand and also enhances brand identity. The large, elongated dark air inlets with black grilles also add to the vehicle's athletic appearance.

Design brings high-tech features to life

Another distinguishing feature comes in the form of the full LED headlamps, which are the world's first to offer all of the regular dynamic light functions using LED technology. This innovation boasts an impressive design - inside they are divided into three arrow-shaped layers from top to bottom: the upper layer contains an LED indicator, beneath which is a striking LED side light offering low beam functions. The side light can also be seen when the dipped beam function is switched on, thereby creating a novel and separate night-time design and distinctive look. The lowest level of the headlamp houses the main beam and nightview functions. A total of 71 LEDs not only provide an unmistakable appearance, but also a significantly enhanced view of the road compared with previous systems.

The typical CLS outline, with its elegantly long proportions, is the dominating attribute of the new model. The effect of the dynamic, athletic form has been enhanced with a new interplay of lines and areas. The front edge of the structure, above the mudguards, which slopes off towards the rear - known as the dropping line by designers - is not only a novel design feature but also represents a new interpretation of a formal design element harking back to the uniquely rich wealth of forms present in historic Mercedes sports cars.

A distinctive and muscular sports car-like shoulder line above the rear axle highlights the athletic character of the new CLS. The flared wheel arches resemble the powerful thighs of a feline predator waiting to pounce.

The side view is rounded off with wide wrap-around tail lights featuring LED technology which are arranged in the form of a linking element to the rear of the vehicle. The shape is emphasized by the broad shoulder line, which is clearly visible from behind and supports the flat hardtop. A wide metal insert adds a further visual highlight at the rear.

The interior: design brings quality to life

The interior of the CLS is also distinguished by a timeless design which combines straightforward elegance with innovative details and handcrafted perfection. An eye-catching feature is the wrap-around effect of the cockpit: a high line sweeps from the driver's door over the instrument panel support and across to the front passenger door. The central display has also been integrated harmoniously into the upper part of the instrument panel. At the same time, the downward sweeping side line on the doors continues the dynamic dropping line of the exterior.

As a design trendsetter, the CLS sets new standards in interiors with its wide variety of individualisation options. Five interior colours, five trim designs and also three qualities of leather are available to choose from. As a result, each CLS is a one-off piece and can be configured individually between warm naturalness and cool modernity.

The CLS also lives up to its role as a design icon thanks to the innovative nature of the materials used. These comprise an exciting mixture of satin and high-gloss finishes used on the metal surfaces. Highlights here also include matt galvanised air vents, for example, which form the ideal framework for a high-gloss-trimmed analogue clock.

Handcrafted perfection is reflected in details such as the stitched seat covers or the so-called sewn covering for the dashboard. For the latter, the individual parts of the leather cover are sewn together by hand in a process which takes several hours, after which they are fitted and upholstered with high-quality foam. Prior to this process, the leather is also heated up to preshrink it, so that it will retain its shape even after extreme exposure to direct sunlight.

The particularly fine, 1.6 millimetre thick semi-aniline PASSION leather which is used meets the highest standards in terms of both look and feel. Protected by only a light pigmentation, the natural pore structure remains intact and the leather has an especially warm and soft feel to it. Since the natural characteristics also remain visible for the most part, the semi-aniline leather requires a very precise manual selection process.

The refined sportiness of the interior of the CLS is further reflected in the generous use of high-quality trim elements. They are located on the instrument panel support of the centre console and on parts of the door linings. Customers can choose between three exclusive types of wood: high-gloss brown burr walnut, high-gloss black ash and satin-finish light-brown poplar. The wood has even been perfectly fitted around difficult contours for a masterful handcrafted finish, and the wood trim has been matched according to grain, as part of an elaborate selection process, to create a harmonised overall impression.

The interior can be given an even more progressive look with the addition of piano lacquer or carbon fibre trim elements. Handcrafted perfection once again plays a prominent role in the production process. Up to seven layers are applied and polished for the piano lacquer trim, for example, until the desired high-gloss finish is achieved.


Full Picture Gallery (click to show full size):



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Reference thread:

 
Photos and details will be officially released either on Sunday, or on Monday. Or we shall wait for longer, why not? Mercedes-Benz is an expert when it comes to postponing model releases. :D

I am a bit bothered by some of the photos. Personally, I don't like those in which the car is missing the licence plate, either at the front or at the rear. Otherwise, the car looks brilliant.

Efortless superiority.
 
My god..the interior.. ahh
that is just to nice..
I have to buy this car..


I will be following you mate 2011 i definately will want one off this god willing i will make a purchase..

The car is just brilliant and the interior Well MERCEDES have made this a great interior the dials are amazing the screen intergreted perfectly.this car is just perfect i want a white CLS 250cdi..
 
^man i wish i could get the 250 CDI.. but diesel tax is so damn high in sweden..
But ile check it out..maybe its lower due to new technology..
If not 350 CGI is my other option:)

I also expect to get it around start of summer 2011.. :)

PS
To me..ive not felt this good about a benz since i dont know.. SL maybe?
So that includes alot of kick ass benzes that didnt make me feel this good, S,CL,E,C,SLS... and for around 60K.. it might even be in reach for a normal person stretching his ass off:D..
 
Absolutely perfect!!, God!!! I´m impressed as I haven´t been with a car in years. The interior is absolutely perfect, is just mindblowing.
 
Yeah, it's absolutely stunning inside out, for sure. But in the non-chopped pics, as Sunny said, it does look like a sedan from the side. Sporty, sure, but a sedan and not a coupé.

Anyways, most impressed I've been with a Benz since the W204 C63 AMG....but this new CLS even has a beautiful interior again in a Benz, I almost thought they had forgotten how to do it....

A few questions for the MB die hards:

  1. Does the car have Xenon or LED only? Or both?
  2. The front appears near identical to the Shooting Brake Vision???
  3. The interior too?

And a few remarks:

  1. Backlights tech looks brilliant!
  2. Front is sick with AMG pack. Modern and agressive
  3. Interior appears to be of high quality. I love the design and attention to detail. 10 times better than the angular E interior (sorry K-A)
  4. Side needs some getting used to. It is a bit busy....
  5. Roofline is very nice.
  6. Overhang is nice.
  7. Banana shape is gone
 
I have no words. This car is incredibly beautiful, with a stunning interior. The front is crazy sexy, and the rear is the most beautiful I've seen on an MB in quite some time. The interior is my favorite on a Mercedes, I like it even more than the already stunning S interior. I love the new seats and steering wheel, and I'm glad they kept the great rear console.
 
Yeah, it's absolutely stunning inside out, for sure. But in the non-chopped pics, as Sunny said, it does look like a sedan from the side. Sporty, sure, but a sedan and not a coupé.

Anyways, most impressed I've been with a Benz since the W204 C63 AMG....but this new CLS even has a beautiful interior again in a Benz, I almost thought they had forgotten how to do it....

A few questions for the MB die hards:

  1. Does the car have Xenon or LED only? Or both?
  2. The front appears near identical to the Shooting Brake Vision???
  3. The interior too?

And a few remarks:

  1. Backlights tech looks brilliant!
  2. Front is sick with AMG pack. Modern and agressive
  3. Interior appears to be of high quality. I love the design and attention to detail. 10 times better than the angular E interior (sorry K-A)
  4. Side needs some getting used to. It is a bit busy....
  5. Roofline is very nice.
  6. Overhang is nice.
  7. Banana shape is gone

Well, I´m not die hard fan but I can answer your questions. The car will have both xenon and LED it seems. The front is not identical, the air intakes are a bit different, more in line with the rest of the line up, just the bumper changes a bit. The interior is more production like. Everything is the same, except for the arm rest, wich is almost the same one as the E (no complains with this.

Talking about the side profile, I think the pics of the AMG kit side profile is terrible, is just bad, I´ve seen spy pics where the car looks much more coupeish, don´t know why the hell they choose that angle.

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547a48e85122c7b9dc46bbb0213ecb31.webp
 
The straight on shots look like a mess. I don't know but the more I look at it, the more I hate it. Something is wrong with this car, I don't know if "incoherent" is the right word to describe it ? it looks like they tried hard to curve and sculpture any detail that it didn't make any sense at the end. Sorry but this car is not for me. I don't even understand the language behind it. Maybe IRL things will change, but IMO if it didn't fotograph will, it will not look good IRL either.
 
Talking about the side profile, I think the pics of the AMG kit side profile is terrible, is just bad, I´ve seen spy pics where the car looks much more coupeish, don´t know why the hell they choose that angle.

Thanks, SKY!
There's nothing wrong with that pic imo, it shows a beautiful profile overall. Just not as coupé-ish as some here want us to believe....

I only want to add that this is the most beautiful MB interior in 20 years. The previous CLS had a very nice interior when it launched, but this is two steps up, easy.
 
Hmm, just as I thought, the upward crease on the side looks terrible, and ruins the profile of the car for me. Front looks very cool in these press pics though, if that translates into real life (which I know it will), it'll look downright epic on the roads. I just hope the bulky EU regs don't ruin it.

Interior wise, I dunno, it's nice, but I think I prefer the E's more stately, and security inspiring confident look (now that I'm acclimated to the hard and strong shapes and edges perhaps is why), and wrap around wood (especially with them being on the E's doors, etc.). And the A/C unit on the new CLS looks straight up "C-Class".

Can't wait to see it in person. I just wish they didn't ruin the profile with that stupid crease, I'd be on board 100%.

Edit: Also, I'm wondering why they didn't execute the rear chrome trim on the deck more elegantly, the abrupt ends are very non-graceful.
 
Nothing unexpected, I don't really like the AMG kit, it is way too angular. So far I am not blown away by these photos, the lines and creases looks very heavy handed in these photos, I will wait to see more the photos of the car under natural lighting before I make up my mind, chances are the lines will blend in more subtly. The interior looks like a nice mix between the S and the E, but it doesn't stand out from the rest of the range like the previous generation did.

One thing has been bothering me for ages, have a close look at the photos of the front end and check out the large tow hook cover, and those very awkward shut lines around it. It looks like the face has a nasty scare on it.

 
The interior looks like a nice mix between the S and the E, but it doesn't stand out from the rest of the range like the previous generation did.

I think those are the words I was looking for regarding the interior. I think it looks pretty great so far in general, but it doesn't have that distinct "CLS" character of the original. This one I feel is similar enough to, and comparable enough with the E-Classes.

I preferred the W211's interior over the original CLS', due to the reasons why I seem to maybe prefer the current E's over the new CLS' (although the original CLS' interior is too far on the feminine side for my personal tastes), however, the original CLS' interior was a strong fashion statement.... For better or worse. And was very distinct to it. Save for the obvious W211 carry-overs.
 
I like it a lot. A very complete product and value proposition for the affluent buyer. With a new CLS you'll get it all: brand cachet, elegance, looks, performance, ride/handling, interior, style, luxury, touring ability, efficiency, feel-good-factor, good residuals and expected reliability. As road cars go you couldn't get much better all-round than this!

The turbocharged V8s are going to be sensational performance machines but the diesels look to be the picks of the bunch for socially responsible yet outwardly snooty luxury conveyance. Beautiful.
 

Mercedes-Benz

Mercedes-Benz Group AG is headquartered in Stuttgart, Germany. Established in 1926, Mercedes-Benz Group produces consumer luxury vehicles and light commercial vehicles badged as Mercedes-Benz, Mercedes-AMG, and Mercedes-Maybach. Its origin lies in Daimler-Motoren-Gesellschaft's 1901 Mercedes and Carl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded as the first internal combustion engine in a self-propelled automobile. The slogan for the brand is "the best or nothing".
Official website: Mercedes-Benz (Global), Mercedes-Benz (USA)

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